Marketing

Small business owners usually have a limited budget for marketing, which makes it important for them to use the most effective methods for maximizing conversions. There are several types of sales promotion examples that work well for small businesses. If you want to grow your business and reach more people in your target market, include these six effective sales promotion tactics when you plan your marketing strategy.
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How personal trainers can capitalize on New Year’s resolutions
Small business owners in the health and wellness field know that the beginning of January is one of the busiest times of the year. Here's how you can capitalize on this opportunity.
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Social media for business 101
Tools & Templates
 | Marketing
Using social media for business has become a mainstay in the digital marketing world, so be sure that your small business doesn’t get left in the dust.
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This fall, reinvigorate your small business with a conference
Marketing
 | Small business inspiration
While you’re refocusing efforts in your business consider attending a small business conference, which can give you new perspectives, new knowledge and new connections.
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For millions in donations, just add cold water
Marketing
 | Small business inspiration
What are some marketing lessons that small business owners can take home from this successful fundraising promotion?
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How to choose a modern point-of-sale for your small business
Let’s face it: Running a small business with a legacy point of sale (POS) is tough. The demand for better modern POS systems is very high at the moment. But as a small business owner faced with so many choices, choosing the right one is key.
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Getting your small business started with Pinterest and Instagram
Marketing
 | Small business inspiration
Use these tips to add Pinterest and Instagram to your social media strategy.
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