Marketing

Small business owners usually have a limited budget for marketing, which makes it important for them to use the most effective methods for maximizing conversions. There are several types of sales promotion examples that work well for small businesses. If you want to grow your business and reach more people in your target market, include these six effective sales promotion tactics when you plan your marketing strategy.
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5 Steps for Creating a New Small Business Website
Technology
 | Marketing
Creating a website doesn’t have to be daunting. Here's a step-by-step plan for creating a website for your small business.
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Top 4 tips for promoting your small business on social media
Marketing
 | Small business inspiration
You’re a small business owner and you’ve got the basics down. Your product is great, you’ve protected your investment with small business insurance , but what about social media?
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How to use PR to Manage Your Online Reputation
Marketing
 | Small business inspiration
Negative reviews can leave businesses scrambling to manage customer perception gaps, but with PR help can polish out any scratches to your online reputation.
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5 Simple Ways Small Businesses Can Shine at Festivals
During spring and summer festivals small businesses should take advantage of opportunities to promote your business. Here are five ways to get the most out of these events.
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How to use social media for your next PR campaign
Any small business with a good story idea and a targeted social media strategy can get the attention of just about any journalist.
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The not-so-magic bullet for SEO success
Technology
 | Marketing
Small business owners know that website traffic can be a big benefit to their bottom lines. If you operate an e-commerce business, it can mean the difference between success or failure.
Read MoreWe provide tailored insurance for the specific risks you face, so you can take the right risks to grow your business.
