Marketing
Small business owners usually have a limited budget for marketing, which makes it important for them to use the most effective methods for maximizing conversions. There are several types of sales promotion examples that work well for small businesses. If you want to grow your business and reach more people in your target market, include these six effective sales promotion tactics when you plan your marketing strategy.
Read MoreSubscribe to the Hiscox Entrepreneurial Digest on LinkedIn
Get valuable business resources, timely tips and inspiring success stories in your LinkedIn feed every month.
Explore Further
Small business financing: What is crowdfunding?
Sometimes entrepreneurs need to get creative with small business financing. Crowdfunding is one of those creative options, but how does it work and how can it be used for business?
Read More
Social Media For Small Business – Tips For Successful Marketing
Along with securing small business insurance, developing a social media marketing plan should be an integral part of running your small business.
Read More
10 Ways Small Businesses Can Maximize on Last Minute Holiday Traffic
Whether you do business in a storefront in the mall, a retail location downtown, an online merchant or an office, you can increase your year-end revenue with many of these ideas.
Learn More
3 Ways to Keep your Small Business from Becoming one of the Walking Dead
Zombie shows are popular, zombie businesses not so much. How can you make sure your business doesn’t become one of the undead?
Read More
What Small Businesses Can Learn from Volkswagen
Regardless of your company’s size, start building your brand from day one. Make sure everyone who works for you understands and promotes the brand, not just the marketing department.
Read More
Top 3 Advertising and Marketing Watchouts for Small Businesses
Here are the top 3 things you need to watch out for when working on your marketing and advertising.
Read MoreWe provide tailored insurance for the specific risks you face, so you can take the right risks to grow your business.