Insurance for Marketing Professionals

Professional liability insurance, sometimes called errors and omissions insurance (E&O insurance), is coverage for claims against businesses that provide professional services – for marketing businesses like yours.

When is it important to have professional liability insurance? Let’s look at a few industry-specific examples:

• Copyright dispute: A graphic designer in your employment uses an image in his ad design without checking to see if the image is protected by copyright. When the ad goes to print, its rightful owner threatens your firm with a lawsuit for copyright infringement.
• Dissatisfied client: A client authorizes you to use $25,000 of their budget for a new digital ad campaign. You accidentally run the ad using the wrong copy. The client is upset and demands that you pay for the ad spend as well as the estimated sales loss from the campaign.

We’re here to help guide small businesses through the insurance process. Learn more about professional liability insurance on our website or by calling us with any questions about insurance for marketing consultants.

General liability insurance, sometimes called Commercial General Liability (CGL), could protect your business from another person or business’s claims of bodily injury, associated medical costs, and damage to property.

Here are a few real-world examples to illustrate why coverage is essential:

• Bodily injury: At a media event being held at a consultant’s office, a journalist has too much to drink and stumbles into a table, knocking it over, breaking several glasses and injuring himself. He decides to bring a claim for his injuries against the consultant. General liability insurance may protect marketing consultants against third-party claims of bodily injury, associated medical costs and property damage.
• Property damage: A market research consultant is giving a presentation at a client’s site. During the presentation he knocks an expensive projector off the conference table, breaking it. The client makes a claim to recover the cost of the projector. General liability insurance may protect marketing professionals against third-party claims of property damage.

Despite good intentions and employee training, accidents are often unavoidable. At Hiscox, our general liability insurance for marketing professionals includes coverage for these unplanned risks.

Learn more about general liability insurance.

Business owner's policy (BOP) is a combination of general liability and business property insurance. BOP is often used to provide balanced coverage for small businesses who also want to protect their own business equipment. Some examples of what could be covered are below:

Some real-world examples of coverage for professionals in the marketing industry include:

• Data loss: A PR, advertising, or communications professional owns a large database of business contacts which he rents to clients. While a client is at work, her hard drive fails, corrupting some of the data. A business owners policy may protect the consultant by covering the costs to recover the data.
• Property theft: A marketing consultant is away when her home office is broken into and several computers are stolen. The consultant’s business owners policy may cover the cost to replace the computers.

Protect the equipment and tools that you need to do your job right with Hiscox BOP insurance.

Learn more about business owner's policy options or give us a call.

Marketing professionals may collect and store sensitive information about their clients and prospects. They may also have access to business plans and details of upcoming marketing campaigns. If this information is lost, stolen, or compromised, the consultant could be liable for the cost to recover the data as well as associated costs.

Here’s an example. A public relations consultant clicks on a link in an email that appears to come from a vendor. But the email is fraudulent, the consultant’s system is locked up, and a ransom is demanded. Fortunately, the consultant had a cyber security insurance policy, which provided expert breach response services, including consultation on the ransom demand, restoration of the data, and even coverage for the business lost while their system was down.