Insurance for digital marketing businesses
Who needs digital marketing liability insurance?
If you have a digital marketing business, you know about all kinds of savvy ways to help your clients with their marketing goals. However, an inaccurate ad campaign can affect both their current and future business, and can cost you a client – or worse. Here's an example.
Let's say you're creating a strategy for a client and a colleague's suggestions downplay a competitor. Despite the unintentional mistake, the competitor can sue for damages. Fortunately, your insurance policy can cover legal expenses as well as a settlement or judgment.
In another example, you start a client's PPC campaign to increase their click-through-rates (CTRs) with a specific audience. However, the costly campaign doesn't monetize effectively, and the client sues you. Your insurance coverage is in place especially when cliques don't click.
Digital marketing insurance can cover the following risks:
- Cyber and online data breaches
- Lawsuits and defense costs
- Claims and damages
- Professional and alleged negligence and omissions
- Claims by others of bodily injury and property damage
Mitigating your risks ensures you don’t have to pay out-of-pocket if a person or other business files a lawsuit against you. It’s also supportive so you can courageously grow your business and confidently scale.
Other marketing and online professions we insure
Types of digital marketing insurance policies available
Professional liability insurance is also called an errors and omissions or E&O policy. It provides coverage against lawsuits charging negligence or personal injury, such as slander or libel. You can be sued for almost anything, and professional liability coverage protects you even if you haven’t made a mistake.
Here’s an example. Suppose a client hires you to improve the awareness of their brand through digital marketing. The campaign you design doesn’t meet their expectation, and they sue you. A professional liability insurance policy could cover your defense costs as well as a settlement or judgment.
Are you opening multiple offices for your digital marketing business? Talk to one of our agents about insurance riders, policy add-ons, and other insurance options. Hiscox constantly refines our products to match your needs.
General liability covers property damage, bodily injury, and accidents. It’s also referred to as Commercial General Liability (CGL) and provides claims assistance to protect you from financial losses.
Suppose a client comes to your office and slips and falls, breaking a bone. Your general liability policy could protect you. It could cover the client’s medical costs and lost wages. Or, if you accidentally damage a client’s property, your CGL policy could pay for repair or replacement.
At Hiscox, we understand that businesses like yours face all kinds of risks every day. It’s why we offer different types of insurance options that suit your particular business needs. Learn more about purchasing general liability insurance.
A business owners policy (BOP) provides your business with both general liability and business property coverage. For example, if your office is damaged during a break-in and client files are stolen, your insurance is available to cover the cost of damages and repairs.
Your BOP helps you confidently take the right risks. And, when you're ready to expand your brand, ask one of our agents about add-ons and riders. We make it easy for you to customize your insurance policy.
Cyber coverage provides protection from online hacking incidents and malicious data breaches. Here's an example. A hacker retrieves a client's passwords from your computer. Your coverage protects you from lawsuits, legal fees, and damages.
Why do digital marketing professionals choose Hiscox?
It’s challenging to start and run a business and there are all kinds of hurdles that business owners face. That’s why we don’t want you to go it alone. Our small business insurance policies can help increase your confidence and let you take the right risks.
Here’s why other digital marketing businesses choose Hiscox for their insurance:
- Claims responsiveness: When reporting your covered claims, Hiscox will immediately assign a dedicated agent to assist you.
- Commitment to service: Our knowledgeable team offers the highest standard in customer service. Our customer service rating is 4.8/5.
- Coverage for contracts: Our coverage satisfies most standard contract insurance requirements.
- Custom insurance: We specialize in digital marketing businesses like yours. We can customize our policies to fit your types of risk.
- Flexible payment options: We offer convenient monthly payment plans. And, we don’t charge hidden fees.
- Worldwide coverage: If your business is global, you can file claims through Hiscox. Simply submit them in the U.S., a U.S. Territory, or in Canada.
At Hiscox, we give our clients the courage to take the next steps with their business. Get a fast and free quote today. Call us at 1-866-283-7545. Our team of licensed agents is available Monday – Friday, 7am – 10pm ET.
This information is provided to assist you in understanding the coverage we offer and does not modify the terms and conditions of any insurance policy, nor does it imply that any claim is covered. Coverages are subject to underwriting and may not be available in all states.