When it comes to small business marketing, trust is by far the most valuable currency. Driving web traffic and increasing brand awareness are great goals, but there's nothing more impactful than engendering trust in your business.
An outdated small business website can deter new customers. Use this checklist to make sure your website is up-to-date at all times and helping you attract new customers while retaining existing ones.
Although they are traditionally underrepresented in the business world, women have always been entrepreneurs. Women have been driven to start and maintain businesses of their own throughout history. Today, women have a greater opportunity to "have it all" than ever before.
Whether you’re a new or experienced small business owner, financial responsibilities—including accounting—can take a while to get the hang of. There are so many moving parts to keep track of, not to mention a lot of math to do, which makes mistakes almost inevitable. That’s why many companies bring on an accountant as soon as they can. But if that isn’t an option for you just yet, don’t worry. We’ll cover some of the most common accounting mistakes made by small businesses and how to avoid them, so you can protect your business.