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Marketing professionals learning about the power of referral programs.
Referral Marketing for Beginners: The Power of Referral Programs

When it comes to small business marketing, trust is by far the most valuable currency. Driving web traffic and increasing brand awareness are great goals, but there's nothing more impactful than engendering trust in your business.

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5 Min Read
Two men at work fist bumping. start up. business partnership.

A 7-point checklist for a successful business partnership 

What makes a successful business partnership? Here are 7 things to consider when starting a partnership business.

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4 Min Read
Illustration of computer monitor with a checklist on the screen. Small business website refresh

Checklist: How to refresh an outdated business website

An outdated small business website can deter new customers. Use this checklist to make sure your website is up-to-date at all times and helping you attract new customers while retaining existing ones.

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2 Min Read

4 Major Tends in Women's Entrepreneurship

Although they are traditionally underrepresented in the business world, women have always been entrepreneurs. Women have been driven to start and maintain businesses of their own throughout history. Today, women have a greater opportunity to "have it all" than ever before.

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7 Min Read
small business accounting

The most common accounting mistakes made by small businesses and how to avoid them

Whether you’re a new or experienced small business owner, financial responsibilities—including accounting—can take a while to get the hang of. There are so many moving parts to keep track of, not to mention a lot of math to do, which makes mistakes almost inevitable. That’s why many companies bring on an accountant as soon as they can. But if that isn’t an option for you just yet, don’t worry. We’ll cover some of the most common accounting mistakes made by small businesses and how to avoid them, so you can protect your business.

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4 Min Read

Get free and low-cost resources for your business from SBDC

The SBDC is offering free counseling, at-cost training, business resources, webinars, and partner offerings for businesses impacted by COVID 19. 

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6 Min Read

Do this, not that: How entrepreneurs can obtain more work-life balance

Many entrepreneurs struggle to make time for non-work activities. Here are some suggestions for what you should  - and shouldn’t - do to gain a better work-life balance.

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