When it comes to small business marketing, trust is by far the most valuable currency. Driving web traffic and increasing brand awareness are great goals, but there's nothing more impactful than engendering trust in your business.
Although they are traditionally underrepresented in the business world, women have always been entrepreneurs. Women have been driven to start and maintain businesses of their own throughout history. Today, women have a greater opportunity to "have it all" than ever before.
If your small business has a limited marketing budget – getting involved in the community through volunteer projects, in-kind donations, and small sponsorships can be a great way to get local name recognition at a steep discount.