Skip to main content
  • Claims Center
  • Contact Us
  • Español
  • Brokers & Agents
Hiscox Insurance
Menu Toggle
  • Home
  • Small Business Insurance Toggle Menu Toggle Menu
  • Why Hiscox Toggle Menu Toggle Menu
  • Resources Toggle Menu Toggle Menu
  • Policy Management Toggle Menu Toggle Menu
  • Claims Center
  • Contact Us
  • Español
  • Brokers & Agents
  • About
  • Get a Quote Get a Quote
  • About
  • Get a Quote Get a Quote
  • Blog Home
    Start Your Business
    Grow Your Business
    Protect Your Business
    Celebrate Courage
    Search

    Twenty-Four Seven

    Sign up to get the latest small business news delivered right to your inbox.
    Grow Your Business
    June 22, 2016
    Small Business Ideas: 4 reasons to start a small business blog

    Small Business Ideas: 4 reasons to start a small business blog

    Marketing | Tools & Templates
    By: Hiscox Blog

    Share Image

    Embed Image

    Copy

    Share Article:

    If you are starting a small business, there are numerous things to consider. Asides from the straight-forward corporate side of things, including registering your company with the IRS and considering small business insurance, you need to think about the world wide web if you want to be seen as a modern, forward thinking company.

    Asides from perception, starting a small business blog, combined with an effective social media strategy, can be perhaps the best possible way you can meaningfully engage with customers. This includes both prospective and existing clients, as well as a great way to increase high quality traffic to your company website. Here are four key reasons to start a small business blog.

    1. A blog can increase your company’s authority

    Writing a blog, passing comment on the pressing issues within your industry and meaningfully engaging with people asking real questions about your industry can be a priceless asset to have in your business strategy.

    A well written, properly researched and thought provoking company blog can establish your business as a thought leader in your chosen industry or niche. The kind of high quality traffic that a great business blog can attract has the potential to prove priceless.

    Quality, authoritative business blogs have, on the whole, much lower bounce rates and increased dwelling time than other forms of digital marketing such as PPC (pay per click) and email marketing. They can be a voice of reason and the go-to place for industry insights - if executed and managed properly.

    2. A blog can give your staff a creative outlet

    The days of faceless internet sites are behind us (unless you're Amazon or eBay).

    Personalisation is in and it pays to have real people with a pen pic, short bio and links to their social media profiles beside every blog (LinkedIn and Twitter are the most appropriate). This is especially important for small business trying to grow their audience base.

    Encourage your staff to post, promoting their work and ideas. This can be anything from their views on the latest industry developments to what they enjoy about working for such a great company (and it is a great company isn't it?).

    Depending on your business sector, it may pay to have a compliance team look over your staff entries before they are published. You should also be sure to have them tag their social media bios (particularly Twitter) with a disclaimer along the lines of 'whilst I work for company X, all my tweets are in a personal capacity'.

    3. A blog enhances your brand visibility via SEO

    Whether you are a multinational or just starting a small business, search traffic is vital to your success.

    Targeting the right key phrases can be an invaluable source of low cost, high quality traffic for your business blog and company website.

    If your website is relatively new, i.e under a year old, a good strategy may be to target long tail key phrases. For example, ‘why do I need general liability insurance' would provide a helpful article for the user.

    A good place to start is think about the real questions that your potential customers could be asking about your products or commercial niche.

    Then try typing them into Google. If they are a commonly searched for item, Google will recognise this and 'predict' what you are going to type. Get 10 or 20 of these key phrases in a spreadsheet then have a think about how your business could author a meaningful blog article based around these search terms.

    Once you have decided on the terms you want to go for, start writing, or pass the task on to your company blogger.

    4. A blog can create new business leads

    It's all very well creating lots of great content and increasing your web hits, but this traffic is practically useless unless you convert your web visitors to customers.

    How do you do this?

    In order to generate business leads, you require some method of capturing your visitors data. However, they aren't going to give you their details for nothing in return.

    Entice your potential audience by creating quality, premium business focused content, that they will want to access, and either place this on a gated section of your website, or ask them to call in for access to the content. Give them something they cannot find elsewhere.

    You can do this by placing a capture form on each blog that you write with a clear call to action. Ask the web visitor the sort of questions you need to gain insights into how you can convert them into a customer.

    Once you have their details, you can pursue the lead.

    Of course, creating a blog is just half the battle. After you have written your masterpiece, it’s time to promote it across all of your social channels, outreach with bloggers, PR, paid activity and email marketing.

    So if you are looking for some small business ideas to really give your startup a kick start, put pen to paper and start writing today!

     


    Protect Your Business

    Protect the business you’ve worked so hard to build. Get a fast, free quote and your business could be covered today.

    Get a Quote
    Get a Quote
    Subscribe to our newsletter

    Related Articles

    3 Min Read
    Surety bond card on desk with coffee to help you learn all you need to know about surety bonds

    What you need to know about surety bonds and whether you need one

    Management | Entrepreneur

    Here’s what you need to know about what a surety bond is and whether or not your small business needs one.

    Read More

    7 Min Read
    small business owner sitting at desk reviewing her business finances on screen.

    Small business owners offer advice on finances

    Finances | Small Business Intelligence

    We surveyed 140 small business owners to learn their thoughts about business finances. See what they had to say and gain some insights for your own business.

    Read More

    7 Min Read
    female entrepreneur works on her mobile device in office

    Useful apps that will make small business life easier

    Technology | Tools & Templates

    We’re living in a technological renaissance, to help you navigate we've researched some of the best apps for assisting in the day-to-day management of your small business operations.

    Read More


    We’re here to help.
    We provide tailored insurance for the specific risks you face, so you can take the right risks to grow your business.
    Get a Quote
    Get a Quote

    Footer menu 1

    • What We Cover
      • Business Insurance
      • General Liability Insurance
      • Professional Liability Insurance
      • Errors and Omissions
      • Cyber Security Insurance
      • Workers Compensation
      • Other Coverage
    • Who We Cover
      • Small Business Owners
      • LLC
      • Sole Proprietors
      • Entrepreneurs
      • Side Hustle
      • Contractors
      • Home Businesses
    • For Our Customers
      • Refer a Friend Program
      • Covid-19 Response
      • Claims Center
    • For Business Owners
      • Save with our Partners
    • About Hiscox
      • About Us
      • Careers
      • Contact Us
      • Hiscox Corporate
      • Investors
      • Foundation
      • Newsroom
      • We Stand Together
      • Affiliate Partner Program

    Footer menu 2

    • Accessibility
    • Site Map
    • Privacy Policy
    • Terms of Use
    • Legal Notices
    • Español

    Feefo Reviews: Hiscox rated 4.7/5 with 1,067 reviews between January 1, 2022 - January 1, 2023

    * Any cost, premium, or coverage stated before an official customer quote are estimates and an approximation and are not guaranteed. Actual cost, premium, and coverage are subject to the unique considerations of each individual risk. Customer quotes are based on the information provided to Hiscox, and are subject to required underwriting and rating factors. Until an official customer quote is provided, all communication on this website or advertisement is provided as an example for informational purposes only, and is neither an offer nor a guarantee of available premium or coverage. Any coverage afforded by the products described are subject to and governed by the terms and conditions of each policy issued. This information may not be used to modify any policy that might be issued. Any information provided to assist in understanding the coverage we offer does not modify any insurance policy, nor does it imply that any claim is covered.

    © 2023 Hiscox Inc. All rights reserved. Underwritten by Hiscox Insurance Company Inc., 30 N. LaSalle St., Suite 1760, Chicago, IL 60602. As of December 31, 2021, HICI had admitted assets of $1,250,758,353 and policyholders surplus of $332,792,666. Total liabilities were $917,965,687 (inclusive of $433,752,764 of loss reserves) and paid-up capital stock was $4,242,000.

    icon-facebook
    icon-youtube
    icon-twitter
    icon-linkedin