Meet courageous entrepreneurs who followed their passion

Learn to work smarter, not harder, from those who started a business while working a full-time job, but never lost sight of the need for balance.

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    Giving equal priority to business, body, and brain

    Kendrick Disch started his branded content studio, Vertical River, in 2019. Before starting his business, Kendrick was a video production manager, studio manager, and photographer. Today, he’s focused on growing Vertical River through ‘sustainable storytelling’ while prioritizing his health as a new founder. By giving equal priority to his business, exercise, and personal relationships, Kendrick sets himself up for success.

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    Inspired by her kids, Monique dishes up SoulFull cooking

    As a mom to two young children, Monique Henderson not only planned birthday parties but also cooked for all the guests. When her cooking garnered positive praise, Monique thought, “I could make this a side hustle.” In 2017, she began her catering business, SoulFull Caterers, which serves customers in the Washington DC area. Monique’s goal? Buying a food truck, so she can bring home cooking on wheels to events, fairs, and college campuses.

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    Moving from Wall Street to three-time entrepreneur

    Yong-Soo Chung always knew he wanted to own a business. While working on Wall Street, he dreamed of running a hedge fund. When he left finance and bought a one-way ticket to California, his dream of owning a business remained unchanged, but the product he offered shifted. Since 2015, Yong-Soo has founded three companies: Urban EDC, a carry gear brand; Growth Jet, a third-party logistics provider; and Spotted By Humphrey, a curated dog boutique.

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    Prioritizing alignment while managing a remote team

    John DeShazer is the President of LogicSpree, which makes Salesforce simple for small and mid-market organizations. As his business and fully remote 11-person team grow, John focuses on alignment. By standardizing work hours, the LogicSpree team can collaborate in real time and keep clear work-life boundaries. This structure also aligns with John’s personal goals: to be stable, happy, reduce stress and ‘have enough.’

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    Building a strong foundation for her new creative agency

    Heather Gibbons is a wife, mother, twin sister, and musician. She’s also the co-founder of INMO Creative, a full-service creative agency based in Atlanta. As Heather and her business partner, Simon, establish their agency in its first year of business, they focus on the “simple things.” Together, they’re committed to building a solid foundation of systems and processes that aligns with their beliefs, values, and mission.

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