Marketing

Small business owners usually have a limited budget for marketing, which makes it important for them to use the most effective methods for maximizing conversions. There are several types of sales promotion examples that work well for small businesses. If you want to grow your business and reach more people in your target market, include these six effective sales promotion tactics when you plan your marketing strategy.
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What every small business can learn from Jimothy, the viral raccoon
Entrepreneur
 | Marketing
What can a viral raccoon teach entrepreneurs? Discover The Jimothy Effect and learn why memorable brands, authentic stories, and exceptional customer experiences help small businesses stand out.
Stand out
What can a viral raccoon teach entrepreneurs? Discover The Jimothy Effect and learn why memorable brands, authentic stories, and exceptional customer experiences help small businesses stand out.

Five ways to market your small business
Marketing
 | Small business inspiration
As a small business you can never compete with the marketing muscle that’s used by big firms.
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Turn game day buzz into local sales
Marketing
 | Entrepreneur
Big events bring big crowds. Learn how to capture attention, drive foot traffic, and turn game day moments into real sales for your business.
Score big
Big events bring big crowds. Learn how to capture attention, drive foot traffic, and turn game day moments into real sales for your business.

7 high-impact ideas to celebrate NSBW
Small business inspiration
 | Marketing
The U.S. Small Business Administration (SBA) has designated May 4 – May 10 National Small Business Week. Small businesses across the country will celebrate by sharing ideas, promoting their businesses and generally ‘celebrating small.’ Here are 5 innovative ways to celebrate.
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How to use social media for your small business
Marketing
 | Tools & Templates
Discover helpful articles to help you learn how to leverage social media for your small business. Take a look at our guides now.
Get social
Discover helpful articles to help you learn how to leverage social media for your small business. Take a look at our guides now.

It’s a season of celebration holiday playlist
Marketing
 | Small business inspiration
Infuse your small business with holiday cheer using our specially curated Spotify playlist, a delightful mix of tunes celebrating the winter season and diverse holidays.
Read MoreWe provide tailored insurance for the specific risks you face, so you can take the right risks to grow your business.
