Skip to main content
Blog Home
Start Your Business
Grow Your Business
Protect Your Business
Celebrate Courage
Search

Small Business Insider

Sign up to get the latest small business tips delivered right to your inbox.
Close Close
Grow Your Business
June 19, 2014
Getting your small business started with Pinterest and Instagram

Getting your small business started with Pinterest and Instagram

Marketing | Small business inspiration
By: Hiscox Blog

Share Image

Embed Image

Copy

Share Article:

Use these tips to add Pinterest and Instagram to your social media strategy.

Pinterest and Instagram are two relatively new social media platforms, both launched in 2010 and began to gain traction just a few months later.  Today Pinterest has 70 million users and Instagram has 7.3 million people using its site every day.  Because of this reach – and because both sites help boost your SEO – you should consider making Pinterest and Instagram part of your small business social media marketing strategy.

Social media has gone mainstream and its effect on SEO has grown exponentially – so much so that major search engines now include a social media component in their ranking algorithms.  This social media component is called social signals, which are simply Facebook likes, Twitter retweets, Pinterest pins, Instagram shares, Google +1’s and other social media shares.  The higher your social signal score, the closer to the top of search results you’ll be.  By creating content that’s easy to enjoy, you increase its share-ability, which contributes to your social signal score and SEO results.

Another way that Pinterest and Instagram improve SEO is with backlinks.  Search engines consider backlinks when determining page rankings, taking into account how many other websites link back to yours.  Pinterest and Instagram work to improve SEO by building backlinks to your website.

Pinterest and Instagram also contribute to SEO when you use the “pin it” and share buttons.  Add links to Pinterest, Instagram and other social media real estate to blog posts, especially if they contain eye-catching graphics.  People can then easily add your blog post to their Pinterest board or share it with their Instagram followers, creating more backlinks.

When posting to Pinterest and Instagram don’t forget to attach keywords and/or hashtags, because other social media networks will pick-up on them.  Research trending keywords and hashtags to find those relevant to your business and customers, then include them in picture names or descriptions.  This can significantly elevate website traffic.   Also try to include shots of people. Pictures of people’s faces are especially good at drawing attention.

So what, exactly, could you post pictures of on Pinterest and Instagram? If you have a staff, you can show them at work in your office, helping customers or participating in a community service event.  You could visually explain the process used to make your product or bring your ideas to life.  You could do a fun theme, like shots of your city with tags about hometown businesses in your field and clients you’ve helped.

Initiating and keeping up with the Pinterest and Instagram as part of your marketing program is probably easier than you think.  Rather than having to create brand new concepts for each platform you can cross-post each content concept across all of your Internet real estate.  For example, you can make a blog entry on your website and use these services to help achieve your ultimate goal of people visiting that page and contacting you.  Make sure you’ve included a few images on the blog page, and then you’re off to the social media races!

  • Mention the blog on your business Facebook page.
  • Start a related conversation in a LinkedIn group.
  • Tweet a link to the blog with teaser hashtags.
  • Share a photo from the blog on Instagram.
  • Pin it to one of your Pinterest boards.

Get started with your variations of the ideas presented here and don’t be surprised if the creative ideas just start flowing soon after.

Are you already using Pinterest and Instagram in your business? Leave a comment with your social media handles and we’ll follow you. Also, tell us if your small business is benefiting from having a presence on these social media sites. We look forward to hearing from you!


Protect Your Business

Protect the business you’ve worked so hard to build. Get a fast, free quote and your business could be covered today.

Get a Quote
Get a Quote
Subscribe to our newsletter

Related Articles

5 Min Read
successful business partnership. Wooden blocks with people icon on blue background.

A 7-point checklist for a successful business partnership 

Tools & Templates | Management

What makes a successful business partnership? Here are 7 things to consider when starting a partnership business. Read More

5 Min Read
Scissors cutting a dollar bill. Business expenses and budget.

10 Cost-cutting ideas to reduce business expenses now

Finances | Management

The key to business growth requires the right balance between increasing sales and cutting unnecessary costs. Here are 10 tactics to help you reduce business expenses now. Read More

4 Min Read
Brown package with strong. Red mouse on top of it. Last-minute holiday sales for small businesses.

5 Tips for last-minute holiday sales

Finances | Marketing

It’s important to pull out all the stops to get those year-end sales in. Try a few of these sales ideas and see if you can boost your sales before the new year. Read More


We’re here to help.
We provide tailored insurance for the specific risks you face, so you can take the right risks to grow your business.
Get a Quote
Get a Quote
Blog, Footer2021
  • What We Cover
    • Business Insurance
    • General Liability Insurance
    • Professional Liability Insurance
    • Errors and Omissions
    • Cyber Security Insurance
    • Workers Compensation
    • Other Coverage
  • Who We Cover
    • Small Business Owners
    • LLC
    • Side Hustle
    • Contractors
    • Home Businesses
    • 180+ Professions
  • For Our Customers
    • Refer a Friend Program
    • Covid-19 Response
    • Claims Center
  • For Business Owners
    • Save with our Partners
    • Hiscox Podcast for Business
  • About Hiscox
    • About Us
    • Careers
    • Contact Us
    • Hiscox Corporate
    • Investors
    • Foundation
    • Newsroom
    • We Stand Together
    • Affiliate Partner Program
Blog, Footer, 2nd Row (new)
  • Accessibility
  • Site Map
  • Privacy Policy
  • Terms of Use
  • Legal Notices
  • Español

Feefo Reviews: Hiscox rated 4.8/5 with 2,032 reviews between January 31, 2020 - January 21, 2021

© 2021 Hiscox Inc. All rights reserved. Underwritten by Hiscox Insurance Company Inc., 104 South Michigan Avenue, Suite 600, Chicago, IL 60603. As of December 31, 2019, HICI had admitted assets of $778,266,779 and policyholders surplus of $215,333,986. Total liabilities were $562,932,793 (inclusive of $236,274,591 of loss reserves) and paid up capital stock was $4,242,000.

icon-facebook
icon-youtube
icon-twitter
icon-linkedin