Candace Nelson
Candace Nelson is a serial entrepreneur, Guest Shark, New York Times and Wall Street Journal bestselling author, Wall Street Journal contributor, and an expert in turning one’s passion into a profitable business. Candace can be seen as a recurring guest shark on Season 15 of ABC's hit show Shark Tank, where she lends her expertise to budding entrepreneurs. Her book "Sweet Success: A Simple Recipe for Turning Your Passion Into Profit," published by HarperCollins Leadership on November 8, 2022, reached #4 on the Wall Street Journal Bestseller list.
More from Candace

How abandoning my original plan saved my business
Guest blogger
 | Entrepreneur
Small business pivot lessons: how to adapt your business plan, shift to delivery, rebuild your strategy, and create customer loyalty that drives long-term growth.
Get the lessons
Small business pivot lessons: how to adapt your business plan, shift to delivery, rebuild your strategy, and create customer loyalty that drives long-term growth.

How micromanagement almost killed my business
Guest blogger
 | Entrepreneur
Discover 3 hard-earned lessons on why micromanagement caps growth, how to hire people you trust (and actually trust them), and how letting go can protect quality while scaling.
Learn more
Discover 3 hard-earned lessons on why micromanagement caps growth, how to hire people you trust (and actually trust them), and how letting go can protect quality while scaling.

How to take the leap before you feel ready
Guest blogger
 | Small business inspiration
Learn 4 founder-tested lessons on overcoming doubt, trusting your conviction, and starting a small business with what you have—then improving fast as you grow.
See the lessons
Learn 4 founder-tested lessons on overcoming doubt, trusting your conviction, and starting a small business with what you have—then improving fast as you grow.

From Side Hustle to Success: 5 Critical Steps to Scale Your Business
Guest blogger
 | Management
Whether you're dreaming of starting a business or looking to take your side gig to the next level, check out these five must-see steps from guest blogger, Candace Nelson.
Rise to the top
Whether you're dreaming of starting a business or looking to take your side gig to the next level, check out these five must-see steps from guest blogger, Candace Nelson.
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