Small business advice series: Mission statements

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Part 5 of 8 - Guy Kawasaki small business advice series; Create a mantra for your small business.

It is important for small businesses to create mission statements that describe their business in short, sweet and swallowable terms.  Think mantra not mission statement.  What is Guy Kawasaki's mantra?  Empower People.  Watch and learn how to define your small business's mantra. Hiscox's mantra is to empower small business owners.  That is why we have streamlined the process of buying small business insurance by offering liability insurance such as professional liability and general liability direct and online.