Hiscox Authors Series: Small Business Benefits of Starting a Blog

May 17, 2012

 

 

Small business expert and author Stephanie Chandler shares tips on how to expand your web presence.

This week as part of the Hiscox Authors Series for Entrepreneurs we bring you an interview with Stephanie Chandler, author of LEAP! 101 Ways to Grow Your Business. In this video Stephanie explains how the internet is underutilized by a lot of small business owners and shares tips on how to expand your web presence. Stephanie believes one of the best things small business owners can do is start a blog to help drive website traffic and connect with customers. Watch the video to hear how your blog can serve as the foundation for all of your social media outreach efforts. Stephanie Chandler is the author of several books including LEAP! 101 Ways to Grow Your Business and most recently, Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. Stephanie is also CEO and founder of http://BusinessInfoGuide.com, a directory of resources for entrepreneurs. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine, and she is a blogger for Forbes.