Kathleen Moore is a content writer for Hiscox. She previously served as the communications manager for the Daniel Guggenheim School of Aerospace Engineering at Georgia Tech and has written for several newspapers, including The Boston Globe and The Springfield Republican. She holds a B.A. in politics from the University of Massachusetts.
More from Kathleen
6 Tips for small business bookkeeping
As you build your own business dream, here are seven questions that can prepare you to keep those books in good shape.Read More
9 B2B email marketing tips to build your business
Business-to-business (B2B) email marketing has come of age, offering even small businesses an effective option to level up their customer acquisition efforts. How much? CloudTask reports that the estimated return on investment for B2B email marketing is $44.25 for every $1 spent.Read More
3 Ways to protect your business name
Your business name is the cornerstone of your brand. Promote it wisely, and each time it’s mentioned, your competitors will sink further into the background. Lose control of it, and you could be lost in the crowd.Read More
7 Tips for marketing your business on YouTube
If you are trying to boost your customer reach without breaking the bank, try tapping into the 1 billion watch-hours sparked by YouTube each day.Read More
How outsourcing can grow your business
As your business starts to take off, you may find yourself with a good problem: more work or orders than you can currently handle. If you are unsure about future demand, should you go ahead and hire additional staff or expand your manufacturing capacity?Read More
5 Best ways to reinvest your business’s profits
Congratulations! Your startup has developed some giddy-up. Sales are robust. Costs are stable. And a steady stream of profit means you have an enviable business problem: what to do with that extra cash.Read More
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