Shugga Mama on the rise

Shugga Mama by Sonya Williams

Sonya Williams, Atlanta’s own Shugga Mama, turned her creative spark into Shugga Sweets, a big‑energy baking brand powered by nostalgia and bold flavor. Every velvety bite spreads joy, and with Hiscox behind her, she’s fearless in building what’s next.

Sonya Williams, the Shugga Mama herself, built Shugga Sweets from early‑morning baking therapy into a high‑energy dessert brand fueled by creativity and heart. Inspired by her grandmother’s cakes and her own setbacks, she perfected her signature velvet‑soft style. Scaling meant paperwork, markets, and big dreams.

She invested in a food truck during the COVID-19 pandemic and took her sweets to the streets. With Hiscox giving her the confidence to grow, Sonya keeps spreading joy across Atlanta, one bold, unforgettable bite at a time.