Vydeo, Ariana Escalante and Jon Gluck
Ariana Escalante has worked as an on-camera spokesperson for many years. When her clients started asking if she could offer full production services, she saw a need for a complete package video content agency. Four years later, she and her fiancé, Jon Gluck, have grown Vydeo into a successful business that provides scripting, filming, talent, and editing. They now have a stellar team and a collection of awesome clients.
Episode 14 – Vydeo, Ariana Escalante and Jon Gluck
[00:00:00] Sanjay Parekh: Welcome to the Side Hustle to Small Business Podcast, powered by Hiscox. I’m your host, Sanjay Parekh. Throughout my career I’ve had side hustles, some of which turned into real businesses, but first and foremost: I’m a serial technology entrepreneur.
In the creator space, we hear plenty of advice on how to hustle harder and why you can “sleep when you’re dead.” On this show, we ask new questions in hopes of getting new answers.
Questions like: How can small businesses work smarter? How do you achieve balance between work and family? How can we redefine success in our businesses so that we don’t burn out after year three?
Every week, I sit down with business founders at various stages of their side hustle to small business journey. These entrepreneurs are pushing the envelope while keeping their values. Keep listening for conversation, context, and camaraderie.
[00:00:56] Sanjay Parekh: Vydeo, spelled V-Y-D-E-O, was born from a side hustle that organically presented itself through Ariana Escalante’s career as an on-camera spokesperson. As Ariana’s clients started asking her if she could offer full-production services beyond her on-camera work, she saw a need for a “complete package” video content agency.
That’s when she and her fiancé, Jon Gluck, got to talking. They decided to team up and bring something fresh and in-demand to the video production space.
Four years later, Vydeo has blossomed into a successful and growing full-production marketing video business with a stellar team and a collection of awesome clients, from bigger brands like Boys & Girls Club and the Better Business Bureau to all sorts of inspiring small businesses.
Thanks for joining me, y'all.
[00:01:47] Ariana Escalante: Hey, thanks for having us.
[00:01:49] Jon Gluck: Great to see you. Thank you.
[00:01:51] Sanjay Parekh: So, this is super interesting to me. You guys started as one little small piece and then over time, just kind of vertically integrated on to everything. So, first of all, let's start with the background. Give me your guys' background first so that we kind of understand where you both come from.
[00:02:07] Ariana Escalante: I appreciate it. Yes. You know, as you just mentioned, I kind of have a background in performance, really. So, the arts. But you know, being an on-camera personality is something that sort of organically, you know, grew in my career over the last several years. And so I would be in major commercials and campaigns for major brands as the on-camera personality.
And then, you know, that kind of worked out really well with what it turns out that Jon did.
[00:02:33] Jon Gluck: Yeah, so I am a lifelong entrepreneur. I started my first business when I was 14 and my journey has just been incredible. You know, different industries, amazing experiences. One of my deepest passions aside from entrepreneurship, is marketing.
So, along the time where we linked up, I was leaning more into marketing at a marketing consulting firm. And so, we got to talking and it sort of started from there.
[00:03:08] Sanjay Parekh: Okay. So, before we talk about that. I've got to ask you, Jon. You mentioned 14 years old when he started being an entrepreneur. What was that first thing that you were doing when you were 14?
[00:03:17] Jon Gluck: Yeah, so very first business. First, I'll say that I'm very fortunate to have been born into an entrepreneurial family. So, I'm grateful for the circumstances I was born into. And so that entrepreneurial...
[00:03:32] Sanjay Parekh: Who were they? Who were the entrepreneurs? Mom? Dad? Both?
[00:03:35] Jon Gluck: Yeah, my dad is a lifelong entrepreneur.
He is mostly an inventor. He has one of those out-of-this-world, brilliant minds that can enter any industry and just come up with industry-changing ideas to solve big problems. So, I was exposed to that from a young age and so I got the itch the entrepreneurial itch relatively young. And the first venture was in eBay.
It was right when eBay was booming. And so, it was just a very hot platform to be operating on. And it started with, I had my own sports memorabilia collection. So, I started flipping sports memorabilia, finding other pieces out there on eBay and flipping it and then word got out to my high school friends and their parents and their networks that I was the eBay kid.
And so, it naturally evolved into an eBay service and so I just helped people sell their stuff on eBay. And that was my first entrepreneurial experience.
[00:04:46] Sanjay Parekh: I've got to ask, because you're one of the ones like me that started very early. Before that though, did you ever do candy bar arbitrage with kids in elementary school or junior high, middle school?
Jon Gluck: Absolutely. It went to the extent, and I can't say that I'm proud of this, but it is part of my background, that I would charge my grandparents to enter my room. They would visit from Canada, and I would create an experience of some sort in my bedroom.
[00:05:21] Ariana Escalante: And there was a value proposition. Sports collection, museum experience.
[00:05:31] Jon Gluck: And I put up some sort of stanchion and they would approach, and they would play along and they would hand me whatever the admission was, a dollar, two dollars, who knows what I was charging, adjusted for inflation.
And so, yeah, I was always coming up with ways to you know, business ideas and make money and that sort of hustle.
[00:05:46] Sanjay Parekh: So, you probably won't be surprised, but there is a very high proportion of people that are founders and entrepreneurs that started young. That have done this business of buying candy bars at the store, and then selling to their friends or schoolmates for a lot more money.
I did this when I was a kid, too. And then that money was actually used for comic books. A lot of which I still own to this day. And so I was in the collectibles, but I wasn't as good as you about flipping and doing all of that. So super fascinating. So, okay.
[00:06:16] Jon Gluck: I will say, I blew plenty of money on my own hobbies, so I think we're in the same boat.
[00:06:22] Sanjay Parekh: Yeah. Yeah. They, you know, you're not supposed to sample your own supplies. What I've been told, but you know. When you're a kid and, you know, comic books, it's like, you have to do it. So, you were working, Jon, at a company. And how did the two of you guys know each other or meet before starting all of this?
[00:06:42] Jon Gluck: Yeah, it's a pretty incredible journey that we've been on. I'll let Ari sort of share how we came together and how it evolved.
[00:06:49] Ariana Escalante: In true you know, 2000s fashion, we met on a dating app. But we originally met more like on a personal level of course. And so you know, it was a couple of years now into knowing each other personally, you know, as everyone does, we were just kind of talking about work, and our clients, and where we saw our careers maybe going.
You know, at that point, that's when we started to notice that both of our clients were having similar needs, you know, and questions and, you know, that's where we kind of started to have the whole, well, ‘how could we help them solve that problem’ discussion?
[00:07:24] Jon Gluck: And we're both very entrepreneurial in spirit to our core. So from the beginning of our relationship, we were naturally just talking business, talking entrepreneurship, talking the things that entrepreneurs talk about, you know, what are the interesting problems out there? And what are the experiences we've had?
[00:07:44] Ariana Escalante: What's being offered out there? And what's not being offered out there?
[00:07:47] Jon Gluck: Yeah. So, it was just through one of our friendly conversations that we had all day, every day that we actually pinpointed a potential way that we could team up.
[00:07:58] Sanjay Parekh: In doing that then, is that the kind of time where Jon, you were like, okay, well I'm going to quit my job and start doing this? Or how did it actually start going at that point for you?
[00:08:10] Jon Gluck: Yeah, so actually I was running my own marketing consulting shop.
[00:08:15] Sanjay Parekh: Okay. So, you weren't working for somebody. You were already on your own at that point. Okay.
[00:08:18] Jon Gluck: Yeah, so I had my own marketing consulting shop and Ari had her successful on-camera spokesperson career going and so we had the flexibility to pivot to an opportunity. And so, yeah, as the conversation got deeper and more exciting and more clear, we decided to actually develop a focused venture around it.
[00:08:42] Ariana Escalante: And, you know, at first, we weren't even thinking about it as necessarily a company. I had a specific client who I had been working with and she was a small business owner. This really cool, kind of like bad-ass entrepreneur woman and so she was very busy. Know, she was running her whole, and I think she had maybe a couple of employees and they were bringing in some good revenue.
But it was a startup, it was a small business. And so, she calls me, she's like, ‘Ari, we need to create these marketing videos. We want to do this campaign to put on social media.
‘But we just do not have the time. We're just so overwhelmed. And, you know, do you think that you could just film it yourself?’ And I'm like, ‘You know, I think I could probably do that.’ I've been on a bunch of sets. I've seen million-dollar commercials made. I've seen, you know, $30,000 commercials made.
I've kind of seen a spectrum of how production works. And then I think it was probably just an after-work chat, you know, that I was like, ‘Yeah, so I think I'm going to be filming this video, like at home, for this client.’ He was like, ‘Oh, that's kind of cool and interesting.’ And I was like, ‘Yeah, but you know, how should I organize this?’
And he has this very, very analytical, organizational, systematized brain, and I have the creative brain. So. I was like, ‘Hey, actually, could you kind of help me think through like how I'm going to you know, organize the shoot, and the files, and the transfer, and the messaging on the marketing side.?’
And so, it really just was like a fun first, you know, helping each other out on a project, kind of a thing. And then when we delivered that video to the client, I mean, she was beyond thrilled. And she's like, ‘Can you make more of these?’ And we're like, ‘Yeah, we could probably figure that out.’
[00:10:21] Jon Gluck: And we just came up with the price point, you know, as we're talking through. So, you're going to take on this project, let's come up with a price point that we think is a reasonable price point that is within her budget and appetite. And so, like any entrepreneurial venture, you piece it together as best you can with the information you have. And if it works.
And that first person, Ariana's client. was just blown away.
[00:10:46] Sanjay Parekh: So, you both have your own companies, essentially. And then you start doing this project. At what point does it become like, okay, this needs to be its own company. Like what client number was this at that you were like, okay, this, we can't keep doing this as like an ad hoc thing. This needs to be official.
[00:11:05] Jon Gluck: Yeah. It's a great question. It actually happened pretty fast. We were fortunate that we clearly hit a need that was in the marketplace, and we just moved fast to lean into it. So, I mean, probably two or three projects in, we just saw that this is something that we could really run with.
What's your take?
[00:11:31] Ariana Escalante: I remember that too. I was going to say maybe a small handful of clients or projects that we completed before it was just, they were starting to refer us to other small business owners. Because oftentimes business owners like to chat with other business owners and entrepreneurs and they're all facing similar problems of limited bandwidth, limited resources, but huge need for more brand awareness, increased sales, increased revenue, which is what a great marketing video can bring to any small business.
So, before we knew it, we were just, I guess this is a thing now. Like there's clearly a need for it. And, you know Jon comes from a background of having entrepreneurs in his family. My family isn't necessarily entrepreneurial, but there was a real deep passion, I think, from both of us, personally, to help small business owners be able to reach a wider audience. And do it in a way that really represented who they are and what they offer.
My mom is big in the arts. Her whole professional background is in the arts and utilizing that to help people and to do good in the world. And so, it was just a very organic passion for us right away. And then it clearly was helping these clients right away. And so, I think within a matter of about two months, it was pretty clear to us that we wanted to put more attention on it.
[00:12:46] Sanjay Parekh: So where did those, like the second, third, fourth clients come from? Were they referrals from that first one? Or was it? Okay, they were all referrals kind of across the board.
[00:12:55] Jon Gluck: It was a combination of, we started from referral in our network. You know, like any good beginning sales push, you have your own built-in network, whether it's family, friends, colleagues.
I remember that we did initial outreach, just announcing that we had this available, and we got a nice beginning influx of opportunity that came from that. So, it was a combination of the two.
[00:13:18] Ariana Escalante: Actually, funny enough, we, in order to announce it, we were like, ‘Well, we could just maybe like send out an email to our contacts or post something on Facebook.
‘And we were like, well, if we create marketing videos, let's make a video.’ And so, we just made a very simple, very lean kind of video announcement. We posted on our Facebook, just our personal Facebooks and we both have, you know, decent networks, but they're not massive or anything.
And that one announcement probably carried us through our first entire year of business. Because there were just so many people who reached out saying, ‘This is what our small business needs.’
[00:13:53] Jon Gluck: And I think that's a good pinpointing of, that got us our first year, and then it was entering second year where we had to think, ‘Okay, so how do we keep the momentum going? How do we grow beyond our network?’ Things like that.
[00:14:05] Sanjay Parekh: That's awesome. That's incredible that you were able to just do it on very little kind of announcement, essentially. That's fantastic. So, thinking back to it, then, you know, what did you guys think or now in retrospect, what do you guys think is the biggest risk that you took, in kind of doing this?
And hopefully you're not, Ariana, you're not going to say swiping right on that dating app. Is it right? I don't really know. I'm too old to do the dating apps. My experience is way pre the dating apps. Is right the good one? That's the matching one?
[00:14:42] Ariana Escalante: I actually don't know. I never did. I think that's on Tinder. I was never on Tinder. We met on one called OkCupid and I think that was the only one that I ever was on.
[00:14:51] Sanjay Parekh: Okay. So there was no right or left on that one. See, I know so little about this stuff.
[00:14:55] Jon Gluck: There's definitely swiping and clicking. So, you got the right spirit.
[00:14:59] Ariana Escalante: Yeah.
[00:14:59] Sanjay Parekh: Okay. Okay. There you go. Okay. So, what was actually the biggest risk that y'all took?
[00:15:05] Jon Gluck: That's a good question.
[00:15:06] Ariana Escalante: That's a really good question. I think like any startup, there is so much time and energy investment. So, while we're a service business, so there wasn't necessarily a large capital investment needed. There was a large human capital investment needed on our parts. Learning about production, myself being a first-time business owner.
Of course, I sort of had my own business going with being an on-camera personality. But this was being a business owner in a very different and new way for me personally. Jon was more familiar, so I had a lot to learn there. But, just knowing that this was going to take a lot of time and energy and when you're an entrepreneur every month and week and day that goes by counts.
You need to be bringing in revenue. It's not something where you clock in, and you receive a paycheck every two weeks. Neither of us had a situation like that. So, every day that we pour into creating something new is inherently a risk. But at the same time, you're inherently more mentally and emotionally invested, you know, in making that risk work out well.
And so, you know, it's a risk, but it was of course, really fun and really invigorating to be working on that.
[00:16:17] Jon Gluck: Yeah, I think that's absolutely right. It was time, you know, the risk was time. Where do we focus our energy, our effort our months and years of our career into? So yeah, in our case, time.
[00:16:29] Sanjay Parekh: Yeah. So, in terms of kind of pulling on that thread of human capital, did you guys pull from the employees that you already had in Jon's business? Cause I'm assuming, Ariana, you didn't, you don't have any employees for you being a spokesperson. It's basically just you, because you don't need anybody else.
[00:16:45] Ariana Escalante: Yeah, sure. I didn't have any employees, but I did have a network of really talented freelancers. You know, Los Angeles is full of freelancers, contractors who work in production and work in creative. And so that was an immediate opportunity that I could just basically send out a text message to a bunch of friends and say, ‘Hey, are you available to come shoot with us?’
And it was really a win-win. And in fact, it was kind of an opportunity that I wouldn't have expected to be as fulfilling as it turned out to be. I was like, this is so cool. We're creating work and opportunity for creatives. A lot of us aren't from LA, we're from wherever else in the country and we moved here because we are passionate about creative endeavors, and working in production and creating cool, beautiful things into the world.
So, I was able to reach out to my contacts and just say, ‘Hey, do you want to come work on this with us?’ And so, it was just basically a bunch of friends coming together to work on the projects for Vydeo.
[00:17:52] Jon Gluck: Yeah, and that's been one of the most fulfilling things of the Vydeo journey over these four years is to find those very talented freelancers out there in the world. And to bring them together into a fun, healthy, positive environment where we turn out exceptional work.
In the beginning we relied on freelancers. I also had my consulting firm you know, I'm a deep believer in lean operation. And, like many entrepreneurs learn the hard way, that came from earlier in my career running too heavily from an operational standpoint. So, I finally evolved to a point to just deeply believe in lean operation and that includes having a great team that can be contractors and freelancers. And so those are the people we have relied on since day one.
Sanjay Parekh: Okay. Okay. So that makes it a lot easier in terms of scaling up because you've got kind of this capacity that can grow and shrink as you needed to.
[00:19:00] Jon Gluck: Exactly.
[00:19:03] Sanjay Parekh: Yeah, that's fantastic.
[00:19:05] Adam Walker: Support for this podcast comes from Hiscox. Committed to helping small businesses protect their dreams since 1901. Quotes and information on customized insurance for specific risks are available at Hiscox.com. Hiscox, the business insurance experts.
[00:19:26] Sanjay Parekh: Okay. So, I've got to ask, because everybody's probably thinking about this. You're engaged right now, assuming to be married at some point. How do you balance that relationship with now running companies of your own and together now? And how do you like separate life so that, you know, from the minute you're waking up to the minute you're going to sleep, you're not just talking only about business stuff?
Like how do you guys deal with that?
[00:19:53] Jon Gluck: It is a complex and great question.
[00:19:57] Ariana Escalante: This is something that I think we're both fairly concerned with. I mean, we were concerned and that's a fair place to start. We had heard about that it can be really challenging having, you know, family businesses or couples who work together.
And it, at the point of starting the company, we were not yet engaged. We were dating. We were a couple. But, speaking of risk, to your earlier question, that of course was inherently risky. And you know, I was chatting with my therapist about it, by the way, huge believer, like having coaches and therapy in your life.
Especially in entrepreneurship and so you can talk through these big questions, right. So, you know, we were chatting about it. I'm like, ‘Is this a crazy idea? Is this so wild and ridiculous?’ And she sent me an article that was really cool, and it totally changed my outlook on the idea of working with friends or family.
What the article essentially said was that this whole concept of couples or families working in totally different professions and different industries for different companies is actually very new. This is a social norm that we understand to be the only way to do it. But really, up until just a few years ago, couples always worked together.
They always worked within the same “business.” It was running the land, running the farm. You know, working together to bring in food and resources for the family. And, you know, while that was not necessarily a licensed corporation with the state, that was their business. And that you find your strengths and your roles, and you support each other, and you collaborate in order to ultimately find success as a unit.
And so, when I read that, it just made a lot of sense to me. I shared it with Jon. I think it made a lot of sense to you as well. I think that, starting with that as our foundation, that we're working together to create something successful and beautiful and that everyone can enjoy and benefit from.
It's just felt more like, I don't know, it feels more like a purpose than a job. And that has, I think helped us not feel like it's this heavy weight that we're carrying around. Of course, there are challenges with business, and of course we don't agree on absolutely everything or our methods to everything. But I think that just sharing that common goal of respecting that we have different roles. And that's something that we clearly defined from the beginning is what our separate roles and areas of the business are. And while we do like to ask each other questions and ask for support, we respect that we have different sides of the business.
Jon being the business marketing side, and myself being the creative side. And that kind of, I don't know. I mean, honestly I think we work together better now, three years in, than we probably even did at the beginning. And it started well but we just, we got lucky. We work really well together.
[00:22:56] Jon Gluck: And I'll add that a big part of the foundation that we have is our best friendship.
Really our relationship started from a friendship that turned into a best friendship. And that is the foundation that we have operated on ever since day one. So, when you're operating on a foundation like that, you just have that deep rooted mutual respect, that deep understanding, that rooting for the other person, wanting to go on a journey together.
So, when you have all those foundational elements in place, it makes the regular challenges that fly at you in business night and day, it's a night and day difference when you're tackling those things with that kind of foundation
[00:23:43] Sanjay Parekh: I find everything you all said there, and Ariana, you mentioning that article, fascinating because I'm reflecting back to over 20 years ago when I was doing my first startup. I actually, one of my co-founders, my brother was kind of tangentially involved in the startup.
And we actually had a VC investor that we pitched that told us that he was going to say no because they never invested in companies where there was a relationship amongst the executive team, right? Like a family relationship. And I'm fast forwarding to today now, where one of the largest startups that's private, stripe.com, it's founded by two brothers that are still at the head of that company. So, a VC like that would have missed out on an opportunity to invest in a company like Stripe.
[00:24:29] Jon Gluck: So, yeah, I mean, in general, we know that family-owned companies are notoriously difficult to operate and to turn into successes.
So, it is important for people to generally understand that if you're going to have a family business, there are going to be unique challenges to that. But to not rule it out because it really just comes down to the nuances of those individuals and the foundation they have. For instance, aside from having that friendship, that respect, that's sort of part of the foundation, another big part that we've learned is when you’re complements.
So, we find, and I've seen over the years, that a big type of conflict that comes with families working together is when you're overlapping in core areas and that causes all sorts of friction and isn't sustainable. So that's something that we've had since the beginning. We just naturally have very complementary skillsets. And they've very nicely meshed together. So that's been a big part of it as well.
[00:25:40] Sanjay Parekh: Yeah, that's actually a fascinating proposition there too. And I've never really thought about that. But I think you're exactly right.
So, let's talk about, okay, it's been a few years now. You've got the benefit now of a little bit of hindsight back three years to when this all got started. What do you think, in those early days, like looking back now, what would you have done differently? And how do you think that would have positioned you differently now, then the way that you did it then?
[00:26:12] Jon Gluck: It's a really important question. The first thing that comes to mind when I hear that is, there is a night and day difference that I found when you take what we call a strategy-first approach to business. There is a lot less that surprises you along the journey, and a lot less pivoting that is necessary when there is a strategy-first approach.
What I mean by that is to not just start executing, to not just start spinning your wheels. That you spot an opportunity, you get excited, and you just start moving in that direction. You'll fulfill that immediate need and then it just snowballs into this monster that you just weren't planning for, you didn't expect.
That clearly can lead to all sorts of surprises and problems and things like that. So fundamentally, we are strategy-first people and what that means is that we spent a lot of energy and a lot of time in those early, pre-launch, we spent months developing before we decided to turn this into a full venture.
And we were as clear as we could be in what we wanted this venture to be and what objectives it had, what we wanted to evolve into. So, tell me how you feel about it. But I feel like we haven't been of course there've been learnings and definitely pivots, you know, as more information comes in, and as we find sweet spots, you lean into those, and you lean out of certain things.
But as far as fundamental things we would have changed from the beginning, I think we've had a pretty clear vision and strategy on what we wanted this thing to do. And I'm really happy that it's worked out to plan overall. I think so. Yeah.
[00:28:08] Sanjay Parekh: Yeah. So, so thinking about that. You guys both had your own separate things and now kind of this merge thing, which is really taking from pieces of both of those things. Does it come to a point where Vydeo is big enough where your own separate things now no longer make sense as standalone? And it just becomes one giant thing?
[00:28:29] Ariana Escalante: You know, we're still asking that same question for ourselves. We both do still have clients outside of Vydeo, I'm flying tomorrow to New Orleans, you know, for an on-camera job that has, that we are not producing. It's not a Vydeo project. It's just a project where I'll be on-camera. And you know, it's really interesting, as a creative entrepreneur, I guess I'm speaking for myself here, is that my on-camera work pays a lot more.
There's so much less work that goes into me showing up on set. You know, of course I love to prep, and work with my clients, and look over the script, and think through some of those elements. But, you know, I kind of show up, we do the job I leave, and I get paid. And that's awesome.
And I do enjoy, I love being on set, I love my clients. But there's something about, you know, actually being in the creation process that we have with Vydeo, where we concept, we write the scripts, we produce the videos. I get to supervise the post-production, the coming together of the story, and the color, and the audio, and the elements to just create that X factor that resonates with people on a human and an emotional level that is so incredibly fulfilling. But I get paid way less at the end of the day for all the hours that we put into this business.
[00:29:47] Jon Gluck: Now that's in the immediate, right? So this is the nuance to entrepreneurship is that, you know, Vydeo is a company, right? So, that's something that could potentially scale, and that has assets, and things like that. So those are the tight, you know, you have the immediate money-making opportunity, and then you have the long-term money-making opportunity, and how do those sort of mesh.
[00:30:10] Sanjay Parekh: I was going to ask that question because, Ariana your time, even though you're making a lot of money, you're limited, right? Like you could only have so many hours of the day, whereas with Vydeo, you guys have the opportunity to scale that and grow that and have a lot more people working so that it's not necessarily you that has to do all the work, right?
[00:30:28] Ariana Escalante: Yeah.
[00:30:29] Jon Gluck: Yeah. So, this is a great example of the complex decision-making that you just go through. And again, just being strategy-first people, we’re constantly having strategic conversations and analyzing and running numbers. And it's not just the numbers, it's the qualitative side of it as well. So, it's just a lot of factors go into this kind of calculation.
[00:30:54] Ariana Escalante: And one of Jon's strengths that I find incredibly valuable is that he can spreadsheet out anything. He can quantify anything. So, we have created these really fascinating kind of matrixes, you know, just in Excel that, you know, comes down to really just identifying what are the value points that we want to be paying attention to and how do we measure that value?
So, for us, of course, revenue is one type of value, but there are so many types of value including personal and professional fulfillment for us as business owners, but also for our team. You know, we have full-time people. Now we have part-time, we have contractors both locally and some even around the world.
And so how do we measure and track value for them in their professional growth, in their development, in their quality of life. And then of course, on the client side, how are we measuring the value that they're receiving? How do we measure the experience that they're having with us? And how the experience is for them and their team.
And once we kind of do our best anyway, to put that into a spreadsheet and really look at it in the black and white, it's been really motivating, I think, to continue focusing in on our mission of creating a sustainable business model that helps small businesses. Which was really, I think the founding vision for what Vydeo was.
And only Vydeo can really serve that. Because even with my on-camera clients. Again, I really enjoy it I'm very grateful for it, the types of clients that can afford a major television commercial aren't really small businesses and they have huge budgets, and huge marketing departments.
And knowing that we're actually helping to move the needle for our clients who don't have that kind of budget and those kinds of resources is just, I don't know, I guess it makes your career much, much more purposeful and fulfilling.
[00:32:53] Jon Gluck: Yeah, and that's the crux of the fulfillment we get out of Vydeo is from its strategic positioning. That we are delivering what we call highly effective marketing videos to mainly small businesses. We do serve both small and medium businesses. But the sweet spot is to deliver, to marry those two things, highly effective marketing videos, which small businesses in particular have never had access to ever, to small businesses with small budgets.
That's our sweet spot. That's the thing that we've created here. Our unique positioning is that and it's incredibly fulfilling to be able to deliver a quality that they just have never had access to, that really moves the needle for their business. That's, you know, imagine the feedback we get from that and how fulfilling that is.
[00:33:49] Sanjay Parekh: I love it. So let's wrap up on that because that is really kind of the crux of everything that you guys are doing. If listeners want to find you it’s /www.vydeomedia.com, right? V Y D E O media.com. That's correct? That's the one?
[00:34:04] Jon Gluck: Yeah, so Vydeo Media and the why is right at the beginning. V Y D E O media.com.
[00:34:10] Sanjay Parekh: There you go. Jon and Ariana, thank you so much for being on the podcast. This was wonderful.
[00:34:15] Ariana Escalante: Thank you so much for having us.
[00:34:17] Jon Gluck: Thank you so much.
[00:31:15] Sanjay Parekh: Thank you for listening to this week’s episode of the Side Hustle to Small Business Podcast, powered by Hiscox. To learn more about how Hiscox can help protect your small business through intelligent insurance solutions, visit hiscox.com. And if you have a story you want to hear on this podcast, please visit Hiscox.com/shareyourstory. I’m your host, Sanjay Parekh. You can find me on Twitter at @sanjay or on my website at sanjayparekh.com
[00:34:15] Sanjay Parekh: Thank you for listening to this week’s episode of the Side Hustle to Small Business Podcast, powered by Hiscox. To learn more about how Hiscox can help protect your small business through intelligent insurance solutions, visit hiscox.com.
And, if you have a story that you want to hear on this podcast, please visit Hiscox.com/shareyourstory.
I’m your host, Sanjay Parekh. You can find me on Twitter at @sanjay or on my website at sanjayparekh.com.
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