Hiscox USA Taps gyro as Agency of Record
gyro to build upon Hiscox’s award-winning Encourage Courage® brand platform
NEW YORK (October 17, 2016) – Hiscox USA, a leading specialty insurer, today announced the selection of gyro New York as its marketing and advertising agency of record. The agency is tasked with continuing to raise awareness of Hiscox USA’s products and solutions, as well as building on the company’s award-winning “Encourage Courage” campaign.
Gyro has been recognized around the industry for its expertise in B2B marketing and digital capabilities. The agency has been named Advertising Age’s B2B Agency of the Year and the Business Marketing Association’s Global B2B Agency of the Year for three consecutive years.
“Gyro’s fearless and innovative approach to marketing is exactly what we were looking for in a partner,” said Hiscox USA’s Head of Marketing, Russ Findlay. “As a company that has been at the forefront of technological innovation in the insurance industry, we’re excited to work with gyro to continue to build upon the successes of Encourage Courage and take the campaign to new heights.”
Insurance companies often focus on minimizing risk, rather than embracing it. Hiscox USA’s Encourage Courage campaign pivots away from this approach. As noted in the campaign’s creative: “We don’t fear risk — we fear not taking it: Hiscox helps people and businesses embrace risk and reach their full potential.”
Since the campaign’s inception in 2014, Encourage Courage has continued to serve as the bedrock and unifying theme of Hiscox’s marketing and communication initiatives. Beginning with their award-winning docuseries, Courageous Leaders , Hiscox has continued to deliver an innovative array of valuable content aimed at small business owners.
“Hiscox’s innovative and unique voice has helped them to become the authority on small business insurance and widely recognized as a thought leader across specialty insurance risk,” said Wendy Lurrie, managing director at gyro. “We are thrilled to partner with Hiscox to help take their inspirational message to the next level.”
In the U.S., Hiscox has offices in New York, NY; Atlanta, GA; Chicago, IL; Dallas, TX; Los Angeles, CA; San Francisco, CA and White Plains, NY.
Additional information can be found at www.hiscox.com/small-business-insurance.
Follow Hiscox USA on Twitter @Hiscox_USA.
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ABOUT HISCOX SMALL BUSINESS INSURANCE
Hiscox, the international specialist insurer, is the first company in the U.S. to offer insurance for small businesses direct, online, and in real-time. We provide professional liability, general liability and business owner's insurance, underwritten by Chicago-based Hiscox Insurance Company Inc., which is rated 'A' (Excellent) by A.M. Best Company. Additional information can be found on the Why Choose Hiscox? page. Coverages are subject to underwriting and may not be available in all states. Hiscox Ltd is listed on the London Stock Exchange UK: HSX.
Hiscox also provides professional liability, property and specialty insurance to U.S. businesses through U.S.-based brokers. This communication does not constitute a solicitation of business by Hiscox's syndicates at Lloyd's, London.
As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B-to-B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B-to-B Agency of the Year. Our 600 creative minds in 14 offices work with top companies, including Aflac, Danone, eBay, Google, HP, Hewlett Packard Enterprise, Jabra, John Deere, Tate & Lyle, TD Ameritrade, Teva, USG and Vodafone. www.gyro.com