Hiscox Reactor takes small business owners on an interactive career journey

LinkedIn profile activates online experience where small businesses visualize their past and see their future.

New York, October 17, 2013 – Hiscox, a specialist insurer that provides U.S. small businesses with the simplest way to purchase customized business insurance online or over the phone, today introduced the Hiscox Reactor providing small business owners a personalized virtual career journey powered by the details of their LinkedIn profiles, for the first time in the U.S.

The Hiscox Reactor takes users through a virtual Rube Goldberg machine personalized to their industry and personal experiences. LinkedIn members will get a personalized video experience based on their LinkedIn profiles, including their education, the companies they've worked for and their connections. 

"We've combined a first-of-its-kind visual experience with the immersive nature of digital storytelling," said Rich Guest, US President of Tribal Worldwide. "Pulling from each individual's LinkedIn profile and customising the experience to their industry, the Hiscox Reactor will create thousands of unique career journeys, and clearly explain the brand's proposition to its core target group." 

Every action in your professional career has a related reaction. The Hiscox Reactor brings an individual's career journey to life and provides a view into the future with a red carpet ending and their face on the cover of Fast Company magazine. The virtual career journey is supported by resource pages with useful tips and advice for small business owners and entrepreneurs. 

"Starting a small business requires a mix of skill, determination and a little bit of luck," said Kevin Kerridge, Head of Small Business for Hiscox USA. "The Hiscox Reactor is an exciting visual voyage through each individual's past experience. It also provides a peak into their future and how they can protect themselves against the risks they face." 

Hiscox specializes in insurance for small business owners, such as professional liability (errors and omissions insurance) and commercial general liability customized for a range of fields including IT, consulting, marketing, photography, real estate, beauty and health. Hiscox offers business insurance quotes direct and online in real-time along with other liability insurance products, such as business owners policies. Since launching their ground-breaking online service in the U.S. in 2010, Hiscox has received an average customer service rating of 4.9 out of 5, and 96% of those surveyed would recommend Hiscox. 

Watch the Hiscox Reactor Trailer and start your experience now. 


For further information please contact: 

Hunter Hoffmann
(646) 442-8341
[email protected]

About Hiscox Small Business Insurance

Hiscox, the international specialist insurer, is headquartered in Bermuda and listed on the London Stock Exchange (LSE:HSX). Hiscox is the first company in the U.S. to offer insurance for small professional services businesses direct, online, and in real-time. We provide professional liability, general liability and business owner’s insurance, underwritten by Chicago-based Hiscox Insurance Company Inc., which is rated ‘A’ (Excellent) by A.M. Best Company. Additional information can be found on the Why Choose Hiscox? page. Coverages are subject to underwriting and may not be available in all states.

Hiscox also provides professional liability, property and specialty insurance to U.S. businesses through US-based brokers. This communication does not constitute a solicitation of business by Hiscox's syndicates at Lloyd's, London.

About Tribal Worldwide

Tribal Worldwide (www.tribalworldwide.com), a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people. In 2012 Tribal Worldwide was inducted into The FWA Hall of Fame and was recognized as a leading mobile marketing agency by independent research firm Forrester Research, Inc. In addition, the network’s Canadian offices were honored with Strategy magazine’s 2012 Digital Agency of the Year award, while its offices in the Asia Pacific region have been consistently named Campaign Asia’s Digital Network of the Year. Tribal Worldwide was the first digital agency to be named Global Agency Network of the Year by Advertising Age, winning that designation in 2009, and in 2005 took home Adweek’s Interactive Agency of the Year. In addition to winning top honors at the Clio Awards, New York Festivals, Spikes Asia and The One Show, among others, Tribal was the first to win the Grand Prix in Film with an online execution at the Cannes Lions International Festival of Creativity in 2009. 

Founded in 2000, Tribal consists of 60 offices in over 42 countries with global headquarters in New York, NY.