Hiscox I'mpossible campaign named a 2017 Global ACE Award winner by the Business Marketing Association
NEW YORK, April 28, 2017 – Hiscox, the international specialist insurer, announced today that its I’mpossible™ campaign has been named a Global ACE Award winner by the Business Marketing Association’s New York chapter. Produced in partnership with gyro, its marketing and advertising agency of record, the I’mpossible campaign is the centerpiece of Hiscox’s 2017 integrated marketing initiatives.
At this year’s ceremony, the I’mpossible campaign took home top honors for the Integrated Marketing Campaign Under $25,000 category. The Global Ace Awards is the premier competition for creativity in B2B marketing and the longest-running B2B creative contest in the US. Trophies were also awarded in categories including social media, mobile marketing, content marketing, as well as digital, print and broadcast advertising, among others.
The Hiscox I’mpossible campaign is an extension of its award-winning Encourage Courage® brand platform. The campaign focuses on the positive power of risk-taking to transform the seemingly impossible into something possible, and was launched in February 2017 with a full-page print advertisement in The Wall Street Journal. The inaugural ad boldly posed the question, “Has America lost its courage?” and concludes, “We think not,” reinforcing the overarching spirit of the I’mpossible campaign. The emblem of the campaign is a red apostrophe, which is derived from Hiscox’s signature fleur-de-lis and symbolizes the transformation from what is “impossible” to “I’mpossible.”
“Business owners are some of the most courageous people around, which is what we set out to celebrate with this campaign,” said Russ Findlay, chief marketing officer at Hiscox USA. “We would like to thank our partner, gyro, for helping us to bring this idea and belief to life.”
Additional information on the Hiscox I’mpossible campaign can be found at https://www.hiscox.com/impossible.
Hiscox, the international specialist insurer, is headquartered in Bermuda and listed on the London Stock Exchange (HSX.L). There are three main underwriting divisions in the Group -- Hiscox Retail (which includes Hiscox UK and Europe, Hiscox Guernsey, Hiscox USA and subsidiary brand, DirectAsia), Hiscox London Market and Hiscox Re. Through its retail businesses in the UK, Europe and the US Hiscox offers a range of specialist insurance for professionals and business customers, as well as homeowners. Hiscox underwrites internationally traded, bigger ticket business and reinsurance through Hiscox London Market and Hiscox Re. For further information, visit www.hiscoxgroup.com.