MyStartupStory Contest Winner: Erica Zidel, Sitting Around
November 16, 2011
Congratulations to the second place winner of the MyStartupStory Contest, Erica Zidel! Erica is the founder of Sitting Around, a babysitting cooperative, that helps groups of families in communities trade family care. A working mother herself, Erica faced a multitude of challenges. Her biggest being the decision to bootstrap her startup rather than seeking investor funding or loans as she continued to offer management consulting on the side. What's Erica's advice for other entrepreneurs? "It's not about how hard you work, or finding more hours in the day. It's about working smarter." Watch Erica's winning submission for more advice on how to start a business.
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