MyStartupStory Contest Winner: Erica Zidel, Sitting Around

November 16, 2011

Congratulations to the second place winner of the MyStartupStory Contest, Erica Zidel! Erica is the founder of Sitting Around, a babysitting cooperative, that helps groups of families in communities trade family care. A working mother herself, Erica faced a multitude of challenges.  Her biggest being the decision to bootstrap her startup rather than seeking investor funding or loans as she continued to offer management consulting on the side. What's Erica's advice for other entrepreneurs? "It's not about how hard you work, or finding more hours in the day. It's about working smarter." Watch Erica's winning submission for more advice on how to start a business.

The My Startup Story contest is hosted by the Hiscox Small Business Insurance. At Hiscox, we understand the challenges of a new small business owner. That is why we have made the process of buying insurance easier, by offering the ability for you to buy  professional liability insurance, general liability insurance and business owner insurance and direct and online.