Dress to Impress
February 24, 2012
Part 6 of 8 - Guy Kawasaki small business advice series; the importance of equal dress as a small business owner.
Guy Kawasaki has a different take on the old phrase, "dress to impress." You never want to dress above or below your audience. As a small business owner you want to "equal dress". Tell you're audience and/or potential clients we're peers, we're friends, we're equals.