Dress to Impress

Part 6 of 8 - Guy Kawasaki small business advice series; the importance of equal dress as a small business owner.

Guy Kawasaki has a different take on the old phrase, "dress to impress." You never want to dress above or below your audience.  As a small business owner you want to "equal dress".  Tell you're audience and/or potential clients we're peers, we're friends, we're equals.