When it comes to social media for business, Instagram is becoming a force to be reckoned with. It continues to grow in the all-important 18-34-year-old demographic, but it’s taking off among older consumers as well. Here are 3 marketing strategies you can use to put Instagram to work for you. 1. Improve brand engagement Instagram can engage customers like no other social media network.

It takes courage to start a small business. It takes even more courage when your startup is designed to target a common fear – bullying. That’s exactly what Hiscox customer Catherine Mattice did when she founded Civility Partners, an HR consulting firm dedicated to ending workplace bullying.

Even if you’re a marketing novice, you probably know that video is the hottest thing in marketing right now. Forbes magazine deemed 2016 ‘The Year of Video Marketing’ and the trend shows no sign of slowing any time soon. Consumers are turning to videos to get more information faster, and to learn about new products before they buy.

Even if you’re a marketing novice, you probably know that video is the hottest thing in marketing right now. Forbes magazine deemed 2016 ‘The Year of Video Marketing’  and the trend shows no sign of slowing any time soon. Consumers are turning to videos to get more information faster, and to learn about new products before they buy.