Hiscox is once again challenging convention with a new ad campaign. Created by gyro: New York, the campaign features real-life Hiscox customers who have embraced the risks of starting a business, overcome the obstacles they have faced, and turned the impossible into I’mpossible to become successful despite their challenges

While a handful of business owners achieve incredible success overnight, for most it’s a process that takes time, patience, and a lot of courage. Ross Cassidy’s story is no different. His journey to becoming one of New York's hottest decorators spans three continents and at least 4 careers, including a stint as a dollar bartender. As he explains in his interview, one constant theme that he’s found in his life is that the biggest risks always reap the biggest rewards. This is truly inspirational for all entrepreneurs!

In episode 2 of Courageous Leaders, Foursquare’s Dennis Crowley explains how he went from losing his job and getting evicted (all in one week) to eventually founding a mobile app with 50 Million users.

We asked business owners, the general US population and our Hiscox small business customers how they were feeling about the economy and the future, as well as how courageous they are in their personal and professional life to create the first American Courage Index.