4 Ways to Prep Your Small Business for Spring Success
March 23, 2015
Not all small businesses suffer from seasonal sales slumps, but many do during the winter as the weather hampers both clients and employees. As a season of new beginnings, spring is the perfect time to think about some ways to reinvigorate your business. We've prepared a list of four ideas for picking up spring's sales as winter fades and the high season of summer approaches. Think about this list as a bit of spring cleaning for your business, but also bear in mind that you can use it year round.
- Check in with past clients
Winter can be slow for any type of business, so as spring starts it is the perfect time to grab lunch with a past customer to see how they’re doing, get feedback on their experiences with your business, and ask for referrals.
- Energize your staff
Don’t skip weekly staff meetings that emphasize the importance of enthusiastic customer service. Remind employees that they are the face of the company. Everyone is responsible for continued sales and impressing customers enough to generate referrals. If you have a sales team, consider a special spring bonus (or even a non-financial incentive) to keep them motivated.
- Have a sale
It’s hard to stand out in a sea of spring sales, but if you market your sale to past customers or your best clients the incremental revenue increase can be significant.
- Create lists for work and play
If a spring break vacation is in your future, make a list of all the fun things you’ll do during that time. Then make a list of what you’ll get done before vacation, tying one or two items on the “work” list to an item on the “vacation fun” list. This can motivate you to burn through the “work” list and will make the “vacation fun” experiences even more enjoyable.
Spring is meant for renewal and shaking off the doldrums of winter. Enjoy the fresher air and sunshine while also keeping your sales up. There’s no reason to assume the two are mutually exclusive.