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New York, May 3, 2016 – BMA NYC hosted their 2016 ACE Awards on April 28, where Prager Creative was honored to attend and accept an ACE Award for their integrated marketing campaign for Superstock’s “Stock Photography Reimagined.”
The win was especially exciting to Prager Creative, who specializes in working to bring brands the attention they deserve. For SuperStock, that meant reinventing a company’s marketing strategy and communications without interrupting the successful brand equity they had built over the past 40 years. A critical part of the new strategy was to step up their digital marketing from almost non-existent to full-fledged social, email and digital advertising initiatives.
The results of this integrated campaign exceeded goals, with visits to the site up over 37% and time spent on the site rising over 33%. Not to mention large increases of customers coming from social media and search results.
“Our primary goal with every client is to put their branding and marketing ahead of what their toughest competitors are doing,” explains Ben Prager, Founder of Prager Creative. “For SuperStock we did this by getting their audience involved through online channels like email, their website and relevant social networks.”
Prager Creative was invited to participate in the Global ACE Awards through their partnership with Hiscox Insurance. “At Hiscox, we believe in encouraging small business owners to find the courage to take on new challenges,” said Russ Findlay, Head of Marketing for Hiscox USA. “We are proud of what our client, Prager Creative, has accomplished this year.”
About Prager Creative
Prager Creative works with companies spanning across the B2B and B2C landscape. Their focus is to elevate brand awareness through compelling creative and help streamline business productivity through cost effective workflow processes. They pride themselves in fluidly working with clients—acting as an extension of their team to help assess and achieve short and long-term goals that exceed expectation.
For more information and new business inquiries, please contact:
About Hiscox Small Business Insurance
Hiscox, the international specialist insurer, is headquartered in Bermuda and listed on the London Stock Exchange UK:HSX +0.22%. Hiscox is the first company in the US to offer insurance for small businesses direct, online, and in real-time. We provide professional liability, general liability and business owner's insurance, underwritten by Chicago-based Hiscox Insurance Company Inc., which is rated 'A' (Excellent) by A.M. Best Company. Additional information can be found on the Why Choose Hiscox? page. Coverages are subject to underwriting and may not be available in all states.
Hiscox also provides professional liability, property and specialty insurance to US businesses through US-based brokers. This communication does not constitute a solicitation of business by Hiscox's syndicates at Lloyd's, London.
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