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Hiscox Newsroom

January 2017



In Financial Services, Storytelling Is More Important Than Ever
Russ Findlay is the head of marketing for the U.S. at Hiscox, an international specialty insurer with a 115-year history. Prior to Hiscox, he worked in consumer packaged goods with companies including Unilever, Pepsi, and IHOP. In this podcast, he discusses marketing in general and his career path from CPG to the world of financial services.



September 2016





Embezzlement in Plain Sight
As business organizations come to grips with an epidemic of fraud and theft by company insiders, a study on embezzlement shows that the problems are occurring at higher, more-difficult-to-detect management layers, and more often among supposedly trusted, veteran employees, than is generally assumed.




August 2016




How Insider Crimes Impact Your Business
As a small business owner, you may feel a strong sense of trust in those you employ. And it’s important to trust your employees; trust that they will do a good job, serve the business and the clients well, and respect what you have built together. But this trust should not be at the expense of remaining vigilant about your business’s financial controls.




July 2016




Embezzlement continues to be a concern for U.S. businesses
White collar crime and embezzlement are key concerns for American businesses, according to a Hiscox study. Those U.S. organizations with up to 500 employees saw a median loss of $341,710 a year from employee theft, the study said.



May 2016


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Small Business Week: A Note on the Courage of American Entrepreneurs
This Small Business Week, we are proud to celebrate the small business owners who are brave enough to have big dreams. There are many attributes ascribed to successful entrepreneurs, and ‘courageous’ is often one of them.



Tips And Tricks For Millennials Aspiring To Be Their Own Boss
National Small Business Week is not only the perfect time to reflect upon the major role that small business plays in our communities, but also marks an opportunity for aspiring small business owners to think about finally taking the proverbial leap and create a plan to turn their dreams into a reality.



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Entrepreneurs over 50: Starting The ‘Second Chapter’
There’s a quiet revolution happening in this country. You may have heard rumblings of it, or you may even be part of it. There’s a new breed of entrepreneur that is having a big impact. Sometimes called ‘Encore Entrepreneurs,’ or said to be starting their ‘Second Chapter,’ first-time small business owners over 50 are on the rise.



April 2016 


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So You Want to Be an Entrepreneur?
Starting a small business is a big commitment, and it can be intimidating if you aren’t sure if you’re cut out for it. But successful entrepreneurs share a number of common traits, and, while having these characteristics doesn’t guarantee success, you may have a better chance if you have these attribute



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7 Simple Steps to Expanding Overseas

You know there are great growth opportunities when you "go global." Here is a strategy for doing just that.




Tips And Tricks For Millennials Aspiring To Be Their Own Boss
National Small Business Week is not only the perfect time to reflect upon the major role that small business plays in our communities, but also marks an opportunity for aspiring small business owners to think about finally taking the proverbial leap and create a plan to turn their dreams into a reality.




March 2016



Spring Fever: Tips for Real Estate Agents to Stay Competitive 
March Madness is here, but it’s not just the players getting competitive. Independent real estate agents and agency owners are competing for clients as spring – the most popular time to buy a house – springs into action.


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Tips for Tackling Taxes as a Small Business Owner
Kevin Kerridge, EVP, Direct and Partnership Division at Hiscox discusses how small business owners should prepare to make this year’s tax season as stress-free as possible



Beat the Tax Buzzer with These Three Time Savers

Tax season is a stressful time for anyone handling their own personal taxes, but especially for small business owners


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Tips For Tackling The Small Business Owner
Kevin Kerridge, EVP, Direct and Partnership Division at Hiscox discusses how small business owners should prepare to make this year’s tax season as stress-free as possible.



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What Do Small Businesses Need to Know About Insurance Costs?
How much does insurance cost for small businesses? Sounds like a simple question, right? As with many things, the answer is a resounding, ‘it depends.’ Let’s take a look at the factors involved and see how much business insurance might cost for you.



4 Ways Entrepreneurs Can Make The Most Of The Leap Year
What would you do with an extra 24 hours? The possibilities are endless. Should you catch up on unfinished business? Surprise your customers with an unannounced sale?
In this article we take a look at the top four ways entrepreneurs can take advantage of the leap year.



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Five Tips for Growing Your Customer Base in 2016
Three in four American small business owners increased their customer base in the first half of 2015. The key to continually enhancing and expanding your customer base is highly targeted marketing.
This article shows tips to consider as you reexamine your strategy for driving growth in 2016.


February 2016




People on the move in the P&C insurance industry: Feb. 12, 2016




How Winter Weather Affects Your Small Business, Tips for Etailers, New Powerful (and Convenient) Accounting Software and Other Things Entrepreneurs Need to Know
Social Media Examiner found using social media for marketplace insight ranked as the 3rd most valuable benefit of social media, with 72% of those spending 11 hours per week using social media for research reported seeing benefits.


January 2016



10 Businesses You Can Start From Your Dorm Room
What do Microsoft, Dell, Napster and Facebook all have in common? Aside from being among some of the most market-shaking companies of the last quarter century, they were all also created by college students. Here are some businesses you can create from your dorm room.




2016 Predictions: Insights From Small Business Experts 
Wouldn’t it be great to have a crystal ball to predict the 2016 outlook for entrepreneurs and small business owners? 




2016 New Year’s Resolutions For Small Business Owners 
Now that we’ve closed the books on 2015, it’s the perfect time to start thinking about resolutions for 2016. No, not your personal resolutions like running a marathon, or losing weight..




Innovation Strategy: Why Every Content Marketer Should Have One
If you’ve ever taken a course on creative writing or participated in a critique group, I’m sure you’re familiar with the phrase “murder your darlings.” If you aren’t, to murder your darlings means to kill the parts of your story that, though beautifully written and well-received, might not be helping your story achieve its goals.



Business Growth: COMMIT to Three Goals in 2016
While setting goals for a new year does generate a lot of interest, some level of commitment is usually required in order to yield the best results. Fortunately, the beginning of each year is a good time to make a renewed commitment for growth.


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2016 Outlook: Small Business Experts Share Their Predictions 
Wouldn’t it be great to have a crystal ball to predict the 2016 outlook for entrepreneurs and small business owners?  


December 2015


Survey suggests many independent mechanics looking to leave the business within five years
Drivers who prefer to take their vehicle in for servicing at a "mom and pop" garage may find it more difficult to do so in the next several years. A survey by Hiscox, a company providing insurance to small businesses, determined that more than half of these mechanics are considering whether to close or sell their garage by 2020.



New Year’s Resolutions for Small Business Owners
As 2015 draws to a close, now is the perfect time to make a list of New Year’s resolutions personally, but more importantly, professionally as a small business owner. Hiscox, a global specialist insurer, has provided five resolutions that small business owners should make as they enter 2016.



2016 Predictions: Insights From Small Business Experts and Thought Leaders
Just because you’re in charge of a business doesn’t mean you can’t have a work/life balance, too. Hiscox found that 20 percent of U.S. small business owners currently take zero vacation days. Take time away from the office to relieve stress so that you can be an even better boss and work smarter, not harder, when you return.


November 2015

5 Ways Role Models Can Help Small Business Owners
64 percent of U.S. small business owners polled in the 2015 Hiscox DNA of an Entrepreneur study were inspired to run a business by their parents or other people they knew who had a successful business.


Business Insurance Coverage You Should Have (But Might Not)
Insurance experts shared a few important policies that many business owners should have but may not have thought to purchase.




Hiscox exec talks insurance risks, exposures in media and entertainment space
Joanne Richardson of Hiscox talks about insurance risks and exposures in the media and entertainment space.


October 2015


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Think Small for Big Returns From the Stock Market
Small businesses might not seem safe, but opportunities abound that the big game hunters overlook.


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5 Marketing Trends You Should Be Tapping
Marketing trend listicles tend to focus on the latest and greatest new tricks that brands are playing around with. Instead of taking that route, I’d rather walk the path of newish trends that have some social proof behind them.


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Hiscox USA Sponsors Austin Film Festival And Introduces Hiscox Courage Award
Hiscox, the global specialist insurer, is sponsoring the 2015 Austin Film Festival and launching the inaugural Hiscox Courage Award recognizing both the festival film and filmmaker that best represents Courage.


September 2015


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Hiscox Names US as “Most Entrepreneurial” Country, No Time to Rest on Laurels
The International insurance firm Hiscox has released its seventh annual ‘DNA of an Entrepreneur Report’, with the firm using its global network of 268,000 small businesses in order to calculate entrepreneurship and business innovation within six countries, including the US, UK, Germany, France, Holland and Spain.


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5 Tips For Starting A Small Business From Scratch
It takes an idea, commitment and a good bit of courage for an aspiring business owner to start a business. It also takes time, money and a little bit of luck to really make it work. But, even if an entrepreneur is starting a business solo, he or she doesn’t need to feel alone.


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DNA of an Entrepreneur Study
Hiscox’s DNA of an Entrepreneur study shows U.S. as global small business leader. U.S. respondents top 7th annual survey for growth in revenue, profits and customers over the past year.


August 2015


Help! What to Do When Customers Won't Pay Their Bills
Regardless of the circumstances, an unpaid invoice can really hurt your business, and eventually you'll need to take action if you want to receive your money. - See more at:


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Start Up Smart with these 5 Tips for Creating a Business on a Shoestring
You’ll never get rid of all the risks involved with starting your own business, but you can be smart about how you do it to minimize your downside.


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A measure of courage
Business owners, as a group, seem to be more courageous than the rest of the U.S. population. And emotional courage tends to increase with age. These are among the findings of a survey conducted for a recent Forbes Insights report sponsored by Hiscox: “Hiscox American Courage Index: Taking the Pulse of the Land of the Brave.”


It’s Time to Be Brave
How confident are you feeling about the economy and your business? If the results of the first annual American Courage Index (ACI) survey are correct, the answer is “pretty darn good.”


July 2015

Push Back At Rejection: 4 Ways To Help You Overcome Setbacks
Whether it’s asking someone on a date, applying to business school or trying to get new clients, rejection can be tough. There’s no way to avoid it completely, but there are ways to help you get past setbacks quickly and keep moving forward.


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10 Tips to Start a Small Business From Nothing
Hunter Hoffmann, head of communications for Hiscox, recently spoke with Small Business Trends to outline tips on how to start a small business with limited resources.


Help! What to Do When Customers Won't Pay Their Bills
"Set a specific deadline when service will be cut off to light a fire under them," Hoffmann told Business News Daily. "It's amazing how quickly they can figure out how to pay when they realize how hard it will be to replace your service in a couple days."


June 2015

Vox Media Rolls Out Interview Series On Leadership, Funded By a Brand
The small business insurance brand Hiscox is coming back into the Web series arena after a two-year break. But this time around, it’s taking a decidedly different approach.


Young CEOs Open Up About Their Failures In new branded videos from insurer Hiscox and Vox
In four years, Hiscox U.S.A.'s budget for branded content has jumped from nothing to 15 percent of its overall marketing spend, according to head marketer Russ Findlay


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Insurance for Real Estate Agents and Salon Owners – An Interview With Hunter Hoffmann
Hunter Hoffmann is the Head of US Communications for Hiscox, an insurance company focused on small business. I had a chance to talk with him about the insurance needs of real estate brokers / agents and salon owners. These are two areas in which Hiscox specializes.


May 2015

Have Diploma, Will Work For Recognition
Millennials graduating this month are entering a strong job market full of optimism with dreams of starting their new careers. But, not all of them are looking for a traditional entry-level, get your foot in the door job as their first step after college. The time is ripe for this generation to take advantage of their innate advantages to realize the American dream of owning their own business.



What Every Health and Fitness Pro Needs to Know About Liability Insurance
An overview of the basics of insurance for health and fitness professionals.



April 2015

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Want Your Family Business to Thrive? Modernize & Plan Ahead
Are family-owned small companies a dying breed? Maybe not yet — but if today's business owners don't start planning for the future, the quintessential American family business could go extinct much sooner than you think.


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3 Tips to Fund Your Small Business
The spark of inspiration, that great idea, is the beginning of many small businesses, but turning that idea into something takes money


March 2015

3 Ways to Make This Season Less Taxing for Your Small Business
Nobody really likes taxes, and small business owners are no exception.  The U.S. tax system is an obstacle to people setting up their own businesses according to 66% of small business owners responding to the 2014 Hiscox DNA of an Entrepreneur survey.


Want Your Family Business to Thrive? Modernize & Plan Ahead
U.S. Census Bureau data indicate that family businesses constitute about 90 percent of North American enterprises and more than half of total U.S. employment. However, according to small business insurer Hiscox's 2014 "DNA of an Entrepreneur" report, just 5 percent of U.S. small business owners plan to keep their company in the family when they exit.


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How to Fight March Madness: Four Ways to Reduce Stress
According to a new survey by Hiscox, an insurer of small businesses, 25% of small business owners report being stressed the majority of the day. The good news is that you don’t have to be a nerve ball. Stress can be managed. - See more at:


February 2015

3 Tips For Funding Your Small Business
Getting enough money to start a small business is the first, and often most daunting, task aspiring small business owners face. While raising startup capital likely won’t be easy, here are some tips to help you get funding for your small business


9 Things Entrepreneurs Should Know
In its DNA of an Entrepreneur study, Hiscox discovered Millennials and Baby Boomers have vastly different definitions of what work is. Especially interesting for entrepreneurs with different generations of employees on staff.


January 2015

5 Small Business Resolutions for the New Year
While assessing year-end sales and balancing your business demands after holiday family time, you’ll do yourself a favor if you also take a bit of time to generate some goals for 2015. Here are five small business resolutions you can use to start the new year off the right way.


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Revamp Your Marketing Efforts with Video
Blurb - Marketing can make or break many small businesses. 2015 is the year that more small business owners will take their marketing efforts to the next level by incorporating video.


4 Issues Your Company's Telecommuting Policy Should Address
Hunter Hoffmann, head of U.S. communications at small business insurer Hiscox, recommended keeping a close eye on the devices and programs employees use when they work from home, and setting up safeguards against any potential hacks or breaches. - See more at:

Recent press releases

Hiscox’s DNA of an Entrepreneur study shows U.S. as global small business leader
September 8, 2015

Hiscox, a global specialist insurer that provides U.S. small businesses with the simplest way to purchase customized business insurance directly online or over the phone, announced today the U.S. findings of their seventh annual DNA of an Entrepreneur report. Hiscox surveyed over 1,000 small and medium-sized U.S. business owners about the financial pressures, stresses, opportunities and challenges currently faced by entrepreneurs.



Hiscox American Courage Index™ finds small business owners are more courageous and confident than general population
August 10, 2015


Hiscox, the global specialist insurer, today released the inaugural American Courage Index (ACI), a new survey that measures the level of courage across American small businesses and the general national population. The survey of 6,400 participants from the general US population and Hiscox small business customers highlights how age, gender,income, region and the economy impact the levels of courage across America. The first ever ACI reveals that American small business owners, known for their hard work and determination, are 17% more courageous than the general population.



Hiscox’s Encourage Courage campaign moves forward with event sponsorship and docuseries
June 1, 2015


Hiscox, the global specialist insurer, is introducing two major new initiatives as part of its Encourage Courage brand platform aimed at US businesses. Today, Hiscox released its new original digital docuseries, Courageous Leaders, exclusively across Vox Media’s seven brands including, The Verge, Curbed and SB Nation. Hiscox also today announced its sponsorship with mass-participation series Tough Mudder including industry specific promotions and a presence across all of Tough Mudder’s US events.


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