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October 2015


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Think Small for Big Returns From the Stock Market
Small businesses might not seem safe, but opportunities abound that the big game hunters overlook.


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5 Marketing Trends You Should Be Tapping
Marketing trend listicles tend to focus on the latest and greatest new tricks that brands are playing around with. Instead of taking that route, I’d rather walk the path of newish trends that have some social proof behind them.


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Hiscox USA Sponsors Austin Film Festival And Introduces Hiscox Courage Award
Hiscox, the global specialist insurer, is sponsoring the 2015 Austin Film Festival and launching the inaugural Hiscox Courage Award recognizing both the festival film and filmmaker that best represents Courage.




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Hiscox Names US as “Most Entrepreneurial” Country, No Time to Rest on Laurels
The International insurance firm Hiscox has released its seventh annual ‘DNA of an Entrepreneur Report’, with the firm using its global network of 268,000 small businesses in order to calculate entrepreneurship and business innovation within six countries, including the US, UK, Germany, France, Holland and Spain.


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5 Tips For Starting A Small Business From Scratch
It takes an idea, commitment and a good bit of courage for an aspiring business owner to start a business. It also takes time, money and a little bit of luck to really make it work. But, even if an entrepreneur is starting a business solo, he or she doesn’t need to feel alone.


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DNA of an Entrepreneur Study
Hiscox’s DNA of an Entrepreneur study shows U.S. as global small business leader. U.S. respondents top 7th annual survey for growth in revenue, profits and customers over the past year.




Help! What to Do When Customers Won't Pay Their Bills
Regardless of the circumstances, an unpaid invoice can really hurt your business, and eventually you'll need to take action if you want to receive your money. - See more at: http://www.businessnewsdaily.com/8246-non-paying-customers.html#sthash.A9JVTI5I.dpuf


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Start Up Smart with these 5 Tips for Creating a Business on a Shoestring
You’ll never get rid of all the risks involved with starting your own business, but you can be smart about how you do it to minimize your downside.


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A measure of courage
Business owners, as a group, seem to be more courageous than the rest of the U.S. population. And emotional courage tends to increase with age. These are among the findings of a survey conducted for a recent Forbes Insights report sponsored by Hiscox: “Hiscox American Courage Index: Taking the Pulse of the Land of the Brave.”


It’s Time to Be Brave
How confident are you feeling about the economy and your business? If the results of the first annual American Courage Index (ACI) survey are correct, the answer is “pretty darn good.”



Push Back At Rejection: 4 Ways To Help You Overcome Setbacks
Whether it’s asking someone on a date, applying to business school or trying to get new clients, rejection can be tough. There’s no way to avoid it completely, but there are ways to help you get past setbacks quickly and keep moving forward.


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10 Tips to Start a Small Business From Nothing
Hunter Hoffmann, head of communications for Hiscox, recently spoke with Small Business Trends to outline tips on how to start a small business with limited resources.


Help! What to Do When Customers Won't Pay Their Bills
"Set a specific deadline when service will be cut off to light a fire under them," Hoffmann told Business News Daily. "It's amazing how quickly they can figure out how to pay when they realize how hard it will be to replace your service in a couple days."



Vox Media Rolls Out Interview Series On Leadership, Funded By a Brand
The small business insurance brand Hiscox is coming back into the Web series arena after a two-year break. But this time around, it’s taking a decidedly different approach.


Young CEOs Open Up About Their Failures In new branded videos from insurer Hiscox and Vox
In four years, Hiscox U.S.A.'s budget for branded content has jumped from nothing to 15 percent of its overall marketing spend, according to head marketer Russ Findlay


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Insurance for Real Estate Agents and Salon Owners – An Interview With Hunter Hoffmann
Hunter Hoffmann is the Head of US Communications for Hiscox, an insurance company focused on small business. I had a chance to talk with him about the insurance needs of real estate brokers / agents and salon owners. These are two areas in which Hiscox specializes.



Have Diploma, Will Work For Recognition
Millennials graduating this month are entering a strong job market full of optimism with dreams of starting their new careers. But, not all of them are looking for a traditional entry-level, get your foot in the door job as their first step after college. The time is ripe for this generation to take advantage of their innate advantages to realize the American dream of owning their own business.



What Every Health and Fitness Pro Needs to Know About Liability Insurance
An overview of the basics of insurance for health and fitness professionals.




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Want Your Family Business to Thrive? Modernize & Plan Ahead
Are family-owned small companies a dying breed? Maybe not yet — but if today's business owners don't start planning for the future, the quintessential American family business could go extinct much sooner than you think.


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3 Tips to Fund Your Small Business
The spark of inspiration, that great idea, is the beginning of many small businesses, but turning that idea into something takes money
Read more at http://under30ceo.com/3-ways-to-fund-your-small-business/#jA7Fhz6Yer5qyiE9.99



3 Ways to Make This Season Less Taxing for Your Small Business
Nobody really likes taxes, and small business owners are no exception.  The U.S. tax system is an obstacle to people setting up their own businesses according to 66% of small business owners responding to the 2014 Hiscox DNA of an Entrepreneur survey.


Want Your Family Business to Thrive? Modernize & Plan Ahead
U.S. Census Bureau data indicate that family businesses constitute about 90 percent of North American enterprises and more than half of total U.S. employment. However, according to small business insurer Hiscox's 2014 "DNA of an Entrepreneur" report, just 5 percent of U.S. small business owners plan to keep their company in the family when they exit.


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How to Fight March Madness: Four Ways to Reduce Stress
According to a new survey by Hiscox, an insurer of small businesses, 25% of small business owners report being stressed the majority of the day. The good news is that you don’t have to be a nerve ball. Stress can be managed. - See more at: https://www.entreleadership.com/articles/how-to-fight-march-madness-four-ways-to#sthash.iOleJswK.dpuf



3 Tips For Funding Your Small Business
Getting enough money to start a small business is the first, and often most daunting, task aspiring small business owners face. While raising startup capital likely won’t be easy, here are some tips to help you get funding for your small business


9 Things Entrepreneurs Should Know
In its DNA of an Entrepreneur study, Hiscox discovered Millennials and Baby Boomers have vastly different definitions of what work is. Especially interesting for entrepreneurs with different generations of employees on staff.



5 Small Business Resolutions for the New Year
While assessing year-end sales and balancing your business demands after holiday family time, you’ll do yourself a favor if you also take a bit of time to generate some goals for 2015. Here are five small business resolutions you can use to start the new year off the right way.


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Revamp Your Marketing Efforts with Video
Blurb - Marketing can make or break many small businesses. 2015 is the year that more small business owners will take their marketing efforts to the next level by incorporating video.


4 Issues Your Company's Telecommuting Policy Should Address
Hunter Hoffmann, head of U.S. communications at small business insurer Hiscox, recommended keeping a close eye on the devices and programs employees use when they work from home, and setting up safeguards against any potential hacks or breaches. - See more at: http://www.businessnewsdaily.com/7749-create-telecommuting-policy.html#sthash.Gs6qynBK.dpuf

Recent press releases

Hiscox’s DNA of an Entrepreneur study shows U.S. as global small business leader
September 8, 2015

Hiscox, a global specialist insurer that provides U.S. small businesses with the simplest way to purchase customized business insurance directly online or over the phone, announced today the U.S. findings of their seventh annual DNA of an Entrepreneur report. Hiscox surveyed over 1,000 small and medium-sized U.S. business owners about the financial pressures, stresses, opportunities and challenges currently faced by entrepreneurs.



Hiscox American Courage Index™ finds small business owners are more courageous and confident than general population
August 10, 2015


Hiscox, the global specialist insurer, today released the inaugural American Courage Index (ACI), a new survey that measures the level of courage across American small businesses and the general national population. The survey of 6,400 participants from the general US population and Hiscox small business customers highlights how age, gender,income, region and the economy impact the levels of courage across America. The first ever ACI reveals that American small business owners, known for their hard work and determination, are 17% more courageous than the general population.



Hiscox’s Encourage Courage campaign moves forward with event sponsorship and docuseries
June 1, 2015


Hiscox, the global specialist insurer, is introducing two major new initiatives as part of its Encourage Courage brand platform aimed at US businesses. Today, Hiscox released its new original digital docuseries, Courageous Leaders, exclusively across Vox Media’s seven brands including Vox.com, The Verge, Curbed and SB Nation. Hiscox also today announced its sponsorship with mass-participation series Tough Mudder including industry specific promotions and a presence across all of Tough Mudder’s US events.


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