Email may appear to be a dated marketing tool, but if used correctly it can have a big impact for small businesses.
In the past, we’ve highlighted the importance of email marketing for small business owners on the Hiscox Small Business blog. But with Google’s recent implementation of the Gmail Promotions tab, it’s even more essential to have a solid email marketing strategy for your business.
The Gmail promotions tab allows Google to organize your inbox for you. Essentially, all newsletters will appear in a tab titled Promotions rather than going directly into your email inbox. So what can small business owners do to ensure your messages to customers and potential customers are still being read?
In the video above, small business expert Gene Marks shares some email marketing best practices. Your newsletter should not focus on selling your small business’ product or service, instead offer up resources that are helpful to your community. Additionally, make sure the content that’s shared can be seen above the fold. Readers shouldn’t have to open your email in order to see the content within the newsletter.
Watch the video above for more email marketing tips from Gene.
Are there any best practices you use when communicating with your community via email? Leave a comment to share them with other small business owners.