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In the (admittedly rare) event that your small business, product, or video ends up going viral, you can’t afford to sit around. There’s money to be made, reputations to be burnished, and a social media audience to engage.
It takes years to build trust in your business and your products, and even longer to create an actual community. VW successfully did all of that, and then saw their community swiftly turn on them. The reversal of fortune can be even swifter for a company with smaller amounts of positive community sentiment in the bank.
“My biggest risk was leaving a comfortable job to do something that hadn’t been done before.” / Tamiko Kelly, Sleep Well. Wake Happy.
“I think entrepreneurs are born with a special spark that enables them to see things that other people cannot see.”
While small business owners may not have a license to kill, they do share many similarities with the world’s most famous spy, James Bond. As the newest Bond film, Spectre premiers in theatres, it begs the question – what makes this character so timeless and appealing? It’s because he shares many of the same