With at least half of all searches being conducted on mobile devices, local search engine optimization has become a critical part of marketing strategy. Google continuously looks for ways to get people the best search results for where they are. Knowing how it works will help you get the most from local search engine optimization.
Tag Archives: advice for small business owners
Whether you are just starting out or have a few years of business under your belt, you know how important it is to keep costs in line. After all, every dollar you don’t spend goes to your bottom line and helps to make your business more profitable. So it may seem wise to cut spending wherever you can. But investing in your business over the long term is smart, and protecting your business with liability insurance can save you a lot of money in the long run.
As a small business owner, it can be easy to think of embezzlement as a crime that only occurs at major financial firms on Wall Street. Yet, according to Hiscox’s newly released 2016 Embezzlement Study, white collar crime is a major problem on Main Street – and something all small business owners should be wary of.
When it comes to social media for business, Instagram is becoming a force to be reckoned with. It continues to grow in the all-important 18-34-year-old demographic, but it’s taking off among older consumers as well. Here are 3 marketing strategies you can use to put Instagram to work for you. 1. Improve brand engagement Instagram […]
If you are starting a small business, there are numerous things to consider. Asides from the straight-forward corporate side of things, including registering your company with the IRS and considering liability insurance, you need to think about the world wide web if you want to be seen as a modern, forward thinking company. Asides from […]