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Starting a Small Business Takes Heart, Courage and Brains

June 27, 2012

Last week my children persuaded me to take them to go and see the musical, The Wizard of Oz.

With theatre ticket prices as they are, it’s always an expensive outing so I was delighted to extract some extra value from the experience from a business perspective. Those of you that are familiar with the Wizard of Oz will remember that there is a lion who craves courage, a scarecrow that craves a brain and a tin-man who craves a heart.

It struck me that these three things are often what sit behind a great business, and drive the people within the business to succeed:

Heart: This is the one that resonates most with me. A business leader with passion, energy and belief – with employees driven by their hearts not just wallets – provides a foundation for a business that money can’t buy. Is your heart in what you do, or not?

Courage: It takes guts to step out from the corporate world and go it alone. It’s your money at risk and when times are tough it can be a lonely place, but there’s something incredibly energising about having the courage and freedom to follow your passion and dreams.

Brains: Heart and courage alone can be dangerous, but combining with a clearly thought through plan – based on logical, clear thought – they can create a powerful mix.

I admire small business leaders who have the heart, courage and brains to take a solid idea and transform it into a winning business. The success of these ventures is totally down to the individuals involved, but I hope that current and aspiring entrepreneurs will find useful resources in our small business blog to help them achieve success in their business.


  • I have to agree that starting a small business takes heart, courage and brains! Also it takes a team! Besides the developers, sales people and receptionists there’s also the IT team that helps run all of them.

  • The tools are in your hands to do anything you put your mind too.
    If you have a knack for taking pictures you can sell your pictures to photo sharing sites and web developers.
    Make sure that the period you’ll be working on the project
    is indicated as well.

    • Hiscox Blog

      This is a great tip. Thanks for visiting the Hiscox Small Business blog to share your insight. Please continue to visit and share any additional tips you may have.

      Tiffany
      Social Media Manager
      Hiscox USA