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Should your small business be on Google+?

January 14, 2014

If your small business plans to focus on a new social media network this year, Google+ is the one you want to choose.


Since Google’s 2011 launch of its social media network, Google+, you’ve probably heard about the benefits of joining in order to increase your small business social media presence. If your small business doesn’t already have a Google+ presence, you may want to consider integrating it into your 2014 social media strategy.

Google+ now has the second highest number of monthly users behind Facebook. And increasingly, Google is factoring a company’s Google+ presence into its SEO ranking. Forbes.com contributor Jayson DeMers, predicts the network will be one of The Top 7 Social Media Marketing Trends That Will Dominate 2014. Google is also integrating the social network across other aspects of the web. A users Gmail account, YouTube log in and Google+ profile are now all connected. If your business uses local search to advertise, Google+ is also factored in.

Though there are a number of positives to joining Google+, there are some critics of the platform. As Mashable.com reports, people won’t join the Google+ party just because they’re being forced to. Before making a decision about launching a Google+ profile for your small business, read up on everything you need to know about Google+. Decide if the network is a right fit for your business.

Above all, we know that the use of social media is essential for running a business these days. But as a small business owner, your time is limited. We’ve put together a list of tips to help you save time with social media. In the video above, small business expert Gene Marks highlights the interactive benefits of Google+ Hangouts, a feature that broadcasts live video while also recording it for publication to a YouTube page later on.

So whether your small business is in photography, personal training or IT consulting, you may find the features of Google+ beneficial for your social media presence. Does your small business already have a Google+ presence? Leave a comment to share how you’re using the network.