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Perfect your Product

January 25, 2012

Part 2 of 8 – Guy Kawasaki small business advice series; Guy sheds light on being DICEE when it comes to product development.

Perfecting your product is more than just creating a widget that looks cool. To build a quality product, you must learn how to create quality. Guy Kawasaki suggests being DICEE.

A DICEE product (Deep, Intelligent, Complete, Empowering, Elegant) has lots of features and is rich in functionality. It’s a product you use and know the creator understood the problem and did all the right things to fix it. There’s also more to the product than just the product itself. A product must be complete – it’s not just the software, but the updates and support as well.

At Hiscox, we recognized the difficulties that small business owners face when finding the right small business insurance.  That is why we’ve made the process of buying insurance easier, by offering the ability for you to buy professional liability insurance (errors and omissions insurance), general liability insurance and business owner insurance  direct and online or over the phone with one of our licensed advisors.