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MyStartupStory: Raj Prasad, CEO, WDFA Marketing

November 29, 2011

After Raj quit his day job, he planned on taking three months vacation. Instead, he started his own company, WDFA Marketing.  WDFA is based in San Francisco, and specializes in guerilla, grassroots, and micro-marketing using creative online techniques, demographic mapping software, and street tactics.

Raj reminds entrepreneurs that when you work for others, your time is divided between work and your personal life. However, when you work for yourself, it is your entire life.

What’s the best advice Raj offers other aspiring business owners? “Get yourself protected.” At Hiscox, we understand that running a business can come with many risks, which is why we offer small business insurance to protect you. Hiscox offers professional liability insurance (errors and omissions insurance), general liability insurance, and business owner insurance tailored to the specific risks you face.