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MyStartupStory: Erica Zidel, Founder of Sitting Around

November 7, 2011

There are 70 million parents in the US, which means 70 million individuals struggle and stress over child care. Erica Zidel started Sitting Around to help solve this problem, by creating babysitting cooperatives within communities. Erica discovered these types of services can save families over $500 per year.

Motivated by the lack of innovation in the child care industry, Erica hopes to make a difference in the dilemma. Her largest challenge was the decision to bootstrap her startup; rather than pursuing investor funding or loans, working a second job to increase her cash flow.

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