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Leap Year Season Two, Episode One: Train Wreck

June 18, 2012

Hiscox Commentary on Small Business Insurance

The whole crew is back for Season 2 of Leap Year, and things haven’t slowed down a bit. The mad scramble at the end of Season 1 to get the C3D holographic messaging prototype finished has now been replaced by a push to get their product finalized, generate buzz and start selling. To top that all off, they’ve also moved to Silicon Valley – land of the startup.

The circumstances have changed, but the Leap Year characters are still taking on their familiar roles:

Aaron is worrying about his wife and new baby daughter (thanks for the help, Sergei), Bryn is wearing dark clothes and secretively working on the prototype, Olivia is talking up a storm to everyone she meets (sometimes about C3D, sometimes just about cakes), Derek is doing … something and Jack is using his patented sales tactics on potential customers, partners and every woman he meets.

For a startup, each hurdle you get over often seems like it is replaced by another, more difficult hurdle to clear. With $500,000 secured thanks to Andy Corvell, and a last minute assist from Glenn Cheeky, the group is on the clock to deliver a product to market that will impress the media, analysts and their investors. Like many startups, C3D is feeling pressure to get their product out to market as quickly as possible. For their sake, I hope most of them have CEOs that are a little more reliable than Jack. But hey, he did show up for the interview just in time, even if he didn’t really know what he was supposed to say. Wildly overpromising the features and launch date for a new tech product? The CD3 team is playing with fire, but that’s par for the course in Silicon Valley.

CD3 is really starting to build a buzz. But something about those guys smashing up their offices tells me not everybody in Silicon Valley is rooting for them to succeed. Wonder what’s in store for next week? What do you think our characters have in store for them this season?

How can you build a buzz for your startup/small business?

At Hiscox, we want to do everything we can to help your business succeed. This isn’t just about protecting you against risks and possible mistakes with our customized small business insurance, but also providing helpful news and information. If your company wants to raise their profile like CD3 did in this episode, here are some helpful tips from our Small Business Blog:

  1. The Small Business DIY Guide to PR
  2. Three first three steps to small business branding
  3. Create your small business marketing plan