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Hiscox Launches Small Business Insurance Video Ad

April 16, 2012

Get the right insurance, right now

Getting things right in business is difficult to do, but something we all strive for. We all make mistakes – as the saying goes ‘what doesn’t kill you will make you stronger!’. The ability to learn from mistakes and having the passion and determination to keep pushing forward are essential traits for entrepreneurs.

Today we launch a new advertising campaign. It’s about getting the right insurance, right now. We know that small business insurance isn’t the first thing on most small business owners’ minds. Finding new customers, keeping existing customers happy, managing your staff and keeping up with paperwork are often the day-to-day focus. However, it is important you have the right insurance in place to protect everything you have built. You only have to think about insurance once a year so it’s worth making sure that what you buy is right for your small business.

At Hiscox we focus on tailoring our coverage to a range of professional service businesses to ensure you are properly protected against the specific risks in your field. The new campaign celebrates our specialization in a range of industries including consulting, technology, design, photography, real estate and entrepreneurs in general.

Over the coming weeks we’ll share some of the press advertisements and other creative work. Initially though I wanted to share our new video ad which starts running online today. We are proud of the quality and hope it reinforces our positioning as a modern, approachable and reliable brand which specializes in professional service businesses. We certainly hope the tagline ‘Get the right insurance, right now’ encapsulates why we are different – we offer small business insurance tailored to you field and it is available direct, either online or via the phone in minutes. Whether you need professional liability insurance, general liability insurance or a business owners policy, we can help.

Let us know you thoughts, we hope you like it!