Part 1 of 8 in this series, Guy Kawasaki shares some advice on the importance of engaging more customers through social media.
The world of communication has changed. No longer do you have to work from the top down with the ‘A-listers’. Social media has completely changed this concept, now it’s the user on Twitter with 50 followers that will make your product successful.
After sponsoring this event with Guy Kawasaki and Entrepreneur magazine, we were interested to hear what your thoughts are around social media. That is why we decided to survey US small business leaders on their social media usage. Check out the results of our Hiscox small business survey and learn more about how to improve your social media strategy in 2012 from a recent blog post.
At Hiscox, we understand the challenges that a small business owner faces. That is why we’ve made the process of buying insurance easier, by offering the ability for you to buy professional liability insurance, general liability insurance and business owner insurance and direct and online.