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Engage Customers Online

February 9, 2012

Part 4 of 8 – Guy Kawasaki small business advice series; when you respond, you engage.

In today’s fast-paced world it’s hard to keep up with the onslaught of emails, phone calls and other “to-do’s” in real-time. When you respond to someone, you keep your audience engaged.

In this video, Guy Kawasaki shares his rules of engagement: engage fast, engage many people, and engage them all the time.

At Hiscox, we believe in the power of online engagement.  That is why we’ve reinvented the process of buying small business insurance, by offering the ability for you to buy  professional liability insurance (E&O insurance), general liability insurance and business owner insurance direct and online.


  • Floyd Andrews

    This is important for those types of businesses that have a lot of active clients, like those that resell SEO services. Basically, those businesses that have clients that always asks for updates, or requires you to have updates are the ones that you really have to engage. I’m not saying that those who are just lying in wait can be disregarded. You have to take note of the priority as well.