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Category Archives: Small Business Research

Hiscox eDNA 2013: Small businesses and the U.S. economy

This entry is part 1 of 9 in the series eDNA Survey

This entry is part 1 of 9 in the series eDNA SurveyThe 2013 Hiscox eDNA small business survey highlights the triumphs and challenges of the American entrepreneur. Today we revealed the US results of the 5th annual Hiscox DNA of an Entrepreneur survey.  We surveyed 500 US small business owners and got their sentiments on […]

Social Media Ranks Low for Small Business [INFOGRAPHIC]

Many experts are pushing social media as the great equalizer for small businesses, but only 35% of small business owners actively use social media. Not every business, especially a startup, can afford a large scale marketing and advertising program, but any size business can use social media to promote themselves and their products or services. […]

Hiscox eDNA 2012 Small Businesses and US Economy [INFOGRAPHIC]

This entry is part 2 of 9 in the series eDNA Survey

This entry is part 2 of 9 in the series eDNA SurveyThe Hiscox eDNA small business survey shows that US small business owners are optimistic about 2013. Despite continuing economic clouds, things are looking up for US small business owners as we head into 2013. Ever the eternal optimists, 55% of the small business owners […]

Small Business Owners Losing Sleep but Not Losing Hope in 2012 [INFOGRAPHIC]

This entry is part 8 of 9 in the series eDNA Survey

This entry is part 8 of 9 in the series eDNA SurveyThe 4th annual Hiscox DNA of an Entrepreneur survey is out and entrepreneurs, true to form, are largely optimistic about the future. According to the Hiscox DNA of an Entrepreneur study, 49% of small business owners and leaders across the US, the UK and […]

Are Small Business Owners Taking On Too Much? [INFOGRAPHIC]

The “can-do” attitude that makes small business owners successful, could also be their Achilles’ heel, according to a Hiscox survey. Our research found that despite 64% saying that legal issues should be handled by professionals, only 26% of small businesses actually employ full or part-time legal and/or accounting help. Passion drives entrepreneurs, pressure is part […]

Grow your small business in the Internet Economy

Businesses in the U.S. with medium or high Internet presence expect to grow by 17% over the next 3 years. A really interesting piece of research forecasting explosive growth in the Internet economy came out recently. It delivers a clear message to entrepreneurs: Get online if you want to reap the rewards of the new […]

Hiscox Survey Shows Small Business Owners are up for New Challenges

Despite stress, 69% of small business owners are ready to tackle the business challenges of the year of ahead. Running a small business is stressful, I don’t think you’ll get many people who will disagree with that.  But what’s the main reason for small business owner’s stress and what can they do to reduce how this impacts […]

Small Business DIY guide to PR

Small business tips series: Generating low-cost exposure for your small business. Now that you have your business up and running, you need to let prospective customers know you’re here so you can turn them into clients. If you’ve got the money you can hire a marketing and PR firm, but if your budget is tight […]

Small business around the world

This entry is part 7 of 9 in the series eDNA Survey

This entry is part 7 of 9 in the series eDNA Survey Hiscox eDNA survey finds top reason for starting a small business worldwide – “I wanted to be my own boss”. The Hiscox eDNA survey conducted among small business owners in late 2011 offers some great insights into the mindset of small business owners entering the […]

The importance of the customer experience

This holiday season we saw the continued relentless march of the internet eating into brick and mortar sales. According to comScore, US consumers spent $30.9 billion online this holiday season a 15% uplift on last year. One of the key developments for me is watching the multi-channel firms trying to play catch up with the […]

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