Author Archives: Phil Thorn

Getting others to grow your business

Who are the influencers in your industry? If there were 5 people you wish were talking about your business who would they be? How many of your existing customers love you and tell others? A recent study suggest 92% of people trust recommendations from friends/colleagues when making a purchase decision. This compares to 47% for […]

‘Doing more’ is good for business

Humanizing your small business brand can be rewarding and help you stand out from the competition. This recent article on Forbes caught my attention about ‘brand humanization’. This is a fancy sounding term and combines parts of social marketing, social responsibility, charity and more. It’s really about building brand advocates not just through your great […]

Young entrepreneurs who are changing the world

We were a sponsor of the competition and I was really impressed at the quality of the ideas, the presentations and the entrepreneurs involved. Ideas spanned a range of industries and many could be truly life changing if they succeed. Most presenters had just completed their degree or PHD but had crafted business plans and […]

Hiscox Launches Small Business Insurance Video Ad

Get the right insurance, right now Getting things right in business is difficult to do, but something we all strive for. We all make mistakes – as the saying goes ‘what doesn’t kill you will make you stronger!’. The ability to learn from mistakes and having the passion and determination to keep pushing forward are […]

Focus! Focus! Focus!

Small business marketing, make every dollar count. At Hiscox we focus on providing small business insurance solutions to small professional service businesses such as consultants, technology businesses and marketing professionals. As Head of Marketing I need to ensure our marketing is focused on these specific segments. I recently did an interview for Direct Marketing News magazine […]