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Author Archives: Hunter Hoffmann

Lebron James scores a communications win with his Cleveland return

Lebron James now understands the true value of his name and what it represents. Taking my talents to South Beach What a difference four years makes.  After the ill-conceived LeBron Decision in 2010 tarnished a personal brand many thought was untouchable, Lebron James learned his lesson, got better advisors and did it the right way this time.  […]

Small business owners are the perfect grill masters for your 4th of July BBQ

For the 4th of July holiday, consider having a small business owner take the helm of the BBQ grill. Make sure you have the right person manning the grill at this year’s July 4th BBQ.  Small business owners have the right skills you need to make this holiday weekend perfect. Stocking the cupboards – Some […]

What states are friendliest to small businesses?

The annual survey of small business owners offers interesting findings. At Hiscox we’re committed to doing everything we can to support small business. We not only want to help small business owners manage their risk, and offer advice on how to build and promote their business, we’re also interested in knowing about some of […]

Small business insurance is important, and it’s not hard to get

A recent small business survey cites the importance of having small business insurance. Hiscox specializes in insurance for small businesses, so if you ask us, you won’t be surprised that we believe it is a key component to creating and building a successful business.  But, you don’t need to just take it from us – […]

6 months later, Target still feels pain from data breach

If a large corporation is still feeling the pain months after a company data breach, what impact could a breach have on a small business? When Target’s monitoring system first picked up signs of a data breach a few days before Thanksgiving 2013 they immediately… did nothing at all.  Target had a sophisticated software system […]

Riskiest states for employee lawsuits

A Hiscox study revealed the riskiest states for employee lawsuits. Today, Hiscox released a survey detailing the best and worst areas for employee lawsuits in the US.  Four states – California, Illinois, Alabama and Mississippi – along with the District of Columbia, were the top five riskiest areas of the US for employee lawsuits. Businesses in […]

CVS owns healthy

There’s a small business branding lesson in the recent announcement from CVS. The announcement today by CVS corporation that they would stop selling cigarettes in their 7,600 stores nationwide is a great example of a company reminding people of what their brand truly stands for.  CVS is a huge national corporation, but the estimated $2 […]

How to keep your business and employees safe and protected in a disaster

Be prepared for the next storm. Have a plan. Your plan doesn’t have to be very detailed, but it should cover what is crucial to keeping your small business running. If you have to evacuate your office, or employees aren’t able to make it in, make sure your staff can log on to the office […]

The Affordable Care Act is here – will more start-ups follow?

The new healthcare law has gone into affect. See why Hiscox USA CEO Ben Walter thinks this may lead to a rise in entrepreneurship. Have you heard anything about this new health care law in the U.S.?  There are a lot of different opinions and energetic arguments on both sides about the merits of the […]

BlackBerry/Buggy Whip Union sign exclusive contract

The sale of BlackBerry took no one by surprise. Here’s what your small business can learn from the company’s failures. The dollar store sale price for the remains of BlackBerry, acquired Monday by Fairfax Financial, was a slow motion car crash that took almost nobody by surprise.  BlackBerry isn’t unique in their hubris, mismanagement and […]


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