Author Archives: Hunter Hoffmann

Hunter is Head of US Communications for Hiscox. In this position, he is responsible for media relations, social media, and external and internal communications for the company’s operations in the United States. Prior to joining Hiscox, Hoffmann held various management and communications roles in the financial services industry.

A Note on Pizza, Presidential Politics and Small Business

A presidential campaign can feel very similar to a start-up business environment. Each has limited resources and time, needs a clear vision and leader and…pizza. Yes, pizza. The latest spending reports detail every bit of each candidates spending from private jets to yard signs and hats (Trump spent over $1 million on his sweet red hats) and much more.

3 Ways Small Businesses Can Tap in to the Success of Serial


The wildly popular podcast Serial debuted its second season yesterday and small businesses can pick up some tricks from their success. Podcasts have been growing in popularity in recent years as more and more people listen to them during their commute on their handy smartphones. This is an opportunity for small businesses, whether its producing their own content or sponsoring podcasts related to their products or services.

Thanks, but no thanks for the $500, VW

It takes years to build trust in your business and your products, and even longer to create an actual community. VW successfully did all of that, and then saw their community swiftly turn on them. The reversal of fortune can be even swifter for a company with smaller amounts of positive community sentiment in the bank.

Sued for wrongful termination? Riskiest states for employee lawsuits in 2015

Small business owners face a lot of challenges on their road to success, and it’s not just competitors that can derail their business. A major issue for US small businesses is the on-going threat of employee lawsuits. Companies of all sizes face these suits, but small businesses have the least resources to effectively defend themselves while they try to keep their business running.

3 Ways to Keep your Small Business from Becoming one of the Walking Dead

Zombie shows are popular, zombie businesses not so much. They’re still there, but they’re not really living and definitely not growing. How can you make sure your business doesn’t become one of the undead?