Author Archives: Guest Blogger

Small Business Marketing– 4 Champions of Digital Engagement and why they get it right

Take a look at four small businesses that get these digital branding tactics and how you can implement some of these strategies into your own plans!

13 Steps to Create a Budget for Your Business

Are you preparing to launch a new business? Whether you’re just about to start an entirely new business or want to expand your existing company, budgeting is one of the most important steps for any entrepreneur.

How to use PR to Manage Your Online Reputation

Negative reviews can leave businesses scrambling to manage customer perception gaps and/or do their best to address actual shortcomings to make the experience better. Fortunately, with a little help from PR, you can polish out any scratches to your online reputation.

3 Tips to Help Small Business Owners Calculate Payroll Taxes

Its time to bring out that tax calculator. It may not be fun, but calculating taxes and withholding for employees is a critical task for all small business owners. Both withholdings and taxes are dependent upon several factors  including (but not limited to) marital status, and allowances. For employers, underpaid tax liabilities can equate to […]

How to use social media for your next PR campaign

Any small business armed with a good story idea and a targeted social media strategy can get the attention of just about any journalist anywhere – provided they pitch the right journalist with a timely story idea.