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Monthly Archives: January 2013

5 Ways to Help Your Small Business Surive in a Tough Economy

Despite some reports that the small business outlook is optimistic, the data says otherwise and the impact of small business on the recovering economy continues to dwindle. According to a report, the foothold that small businesses had leading up to the 2008 start of the recession has been slowly decreasing. As hiring has decreased in […]

When a Small Buisness Owner Gets Sued by a Former Employee

Many small business owners have struggled in the past couple of years and have had to make the painful decision to layoff employees. An unfortunate side effect has been an increase in the number of employment-related legal claims. It’s no surprise that a depressed jobs picture is prompting more people to file employment claims with […]

Leap Year Wins Best Drama Series for its Second Season

Hiscox’s small business web series, Leap Year, won Best Drama Series and has been nominated for three awards following its second season. Leap Year Season 2 wrapped up in August and the awards are starting to come in. Following the awards Leap Year received for Season 1, on January 8 Leap Year’s second season won […]

When You’re a Small Business Owner the Buck Stops With You

As a small business owner you’re responsible for more than just your own actions, you can also be held responsible for the actions of your employees. Everyone understands the concept of direct liability. If you make a mistake then you can be held legally responsible for the consequences of that error. That’s clear enough. But […]

What Can Your Small Business Learn from Lance Armstrong?

Lance Armstrong’s doping case isn’t a black and white issue, but the beat them or join them mentality comes down to one thing – integrity. In a recent article by Inc Magazine, the writer discusses Lance Armstrong’s doping case as not black and white, similar to scandals in business, and how exposing dopers in the cycling culture should […]

Make Customer Reviews Part of Your Marketing Strategy in 2013

Why Customer Reviews Should be an Essential Part of a Business Marketing Strategy in 2013. 2013 promises to be a competitive year for businesses, especially when people are looking hard at the money they spend on goods and services. Having a good business marketing strategy is essential when it comes to gaining and retaining customers, […]

Making New Year Resolutions for Your Small Business

A new year brings a new set of goals for small business owners, but what types of business goals should you make? Should your goals be open ended? It’s early January: the refrigerator is finally free of the last of the Holiday leftovers and the decorations are safely boxed up, so it must be that […]

New Year’s Resolutions, Are They Worth It?

Now that we’re in the infancy stage of 2013, the daunting task of defining New Year’s Resolutions is done, and it’s time to start doing. Despite mixed opinions of the worth of resolutions, they are very rewarding if set up properly for success. Often times resolutions are goals that are easier said, than done. It’s […]

5 Email Marketing Power Boosters for 2013

This entry is part 2 of 3 in the series Email marketing guide

This entry is part 2 of 3 in the series Email marketing guideIn our previous post we talked about why email is still the top marketing channel for most small businesses. Here are my top five suggestions for increasing it’s impact on your business in 2013: 1. Diversify email message variety When it comes to your […]

Turning Leads into Sales with Email Marketing

This entry is part 1 of 3 in the series Email marketing guide

This entry is part 1 of 3 in the series Email marketing guideIf you’re like a growing majority of businesses, email is your “go to” channel for rapidly accelerating leads into sales, increasing customer engagement and boosting revenue. Enterprises of all kinds engage in email marketing not only because it works, but because it works […]

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