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Monthly Archives: December 2012

Start-ups Move from the Web to the Workbench

Hardware is the new software, but it isn’t computer accessories that are getting innovators’ creative juices flowing, it’s redesigning the can opener or other household gizmos. A new generation of entrepreneurs are working from garage workshops on ideas for new consumer products. Revolutions in design, manufacturing and sales have made it easier to bring new […]

Professional Liability Insurance for Cosmetologists

Your clients come to you so they can look their best, but what happens if you make a mistake and your client isn’t happy? That’s what cosmetology insurance is for. If you run a beauty salon you know how to deal with demanding clients. They expect the best because they want to look their best, […]

Every Entrepreneur Has Their Hero

Every entrepreneur has their hero, the person who helps to inspire them and whose words of wisdom they turn to during the dark days. Heroes come in all shapes and sizes and we look to different people to help guide us in different stages and aspects of our lives. Some people might look to Einstein […]

Massage Therapists Should Consider Liability Insurance to Protect their Business

A massage therapist is a trained professional, whose expert hands can help relieve injuries and release all of a client’s stresses and strains. Being hands on, however, comes with higher risks. Like all professional services businesses, having the right small business insurance is important if you want to avoid getting hit by a lawsuit that […]

Is your small business run by ants or a gorilla?

A new generation of “bossless” companies are challenging the traditional corporate structure. Typically, the corporate world relies on a strict pecking order that runs from the CEO down through a team of middle managers to the workers. Bossless firms have few or no managers, with teams of workers instead deciding whether to hire and fire colleagues […]

How to Choose the Right Small Business Insurance

Thousands of small businesses are launched each year, but many of them don’t think about the kinds of threats they could run into. In our DNA of an Entrepreneur study, 28% of the small business execs we surveyed admitted they bought only essential coverage, while just 19% said they were insured for any mistake that […]

Increase conversions to accomplish your small business goals

If you’re measuring your website’s effectiveness, then you should be using a web analytics program to track your goal conversions. This is the second part of our series on get . If you haven’t already, read the first post in the series, 4 Easy Ways to Tell if Your Website is Working. 3) Do you […]

Four Easy Ways to Tell if Your Website is Working

Web analytics software can help you determine the best practices for your small business website. In today’s digital world, most small business owners realize the importance of online marketing. Many businesses spend thousands of dollars on website design and marketing campaigns, yet they fail to harness the full potential of their web presence because they don’t measure its […]

Is Your Marketing Strategy Working?

Google Analytics: the key to understanding whether your marketing strategy is working. So you’ve developed a social media presence for your small business – a fancy way of saying you’ve created a Facebook page for your business and are Tweeting and blogging like crazy. It’s producing results: traffic to your website is steadily growing. But […]

Has Generation Y Lost its Entrepreneurial Spirit?

Many young people are unwilling to pull up their roots and move far away for a job that might offer a better salary, but not much security. An article in the New York Times earlier this year coined the phrase “the Nowhere Generation” for today’s twenty-something’s. The number of them moving to another state has […]

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