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Monthly Archives: September 2012

When it Comes to Marketing, Timing is Everything

Timing your marketing efforts can be the difference between success and failure. Timing is so important in many things in life: throwing the game-winning pass, meeting the love of your life, delivering the perfect one-liner or starting a business. Few things matter more for a successful start-up than timing. Potential customers can be ready for […]

Will Politicians Embrace Small Business After the 2012 Election?

Small business is a hot topic in the 2012 election, but will politicians forget about small business owners after they vote? The only constituencies getting more love than small businesses this election season are puppies and newborns. In fact, some of the old political tactics of kissing babies and kowtowing to seniors have been largely replaced by […]

Can we nurture a new generation of entrepreneurs?

Would encouraging young people to start their own small business help create more jobs? The Young Entrepreneurship Council (YEC) certainly thinks so and has launched the Fix Young America campaign, which seeks to combat youth unemployment and underemployment in this country by encouraging people to start their own small business. With youth unemployment at its highest level […]

Becoming a Dot-Com Founder

In part 2 of this series, Greg shares how he went from showcasing his work at a exhibition in London to starting an online community for photographers. Following my solo exhibition in trendy East London, I set up a website showcasing my work. I began branching out into more niche photography effects to craft a […]

How Will Small Businesses Vote in the 2012 Election?

The decisions that small business owners make at the voting booth this November will determine the future success of their business. Violent protests in Libya, science–resisting Senate candidates in Missouri and Clint Eastwood’s improvised stand up routine are only passing diversions this election season. The main issue has been, and will continue to be, the […]

Five Numbers Small Business Owners Should Know

KPIs, or key performance indicators, are the vital signs of a small business. Big businesses are obsessed with KPIs, but even small businesses can benefit from monitoring these figures to provide a snapshot of how well the business is doing. Think of them like the routine tests at the doctor. KPIs are like blood pressure, cholesterol […]

From Passion to Paycheck – A Photographer’s Journey

In this four part series, learn how London photographer Greg Dillon went from amateur photographer to startup founder. My name is Greg Dillon and I’m a photographer. That’s not strictly true. I’m part of the fabled Slash/Slash generation whereby I do not believe I can be pigeonholed into one particular societal use or role as previous […]

It’s Never Too Late to Become an Entrepreneur

For some, early retirement means a fresh start as an “encore entrepreneur.” It’s not just youngsters who feel frustrated with being out of work or stuck in a dead-end job. Many people in their 50s and 60s either have been laid off or taken early retirement in the past five years since the economy hit […]

Four Ways to Know if Your Small Business is on Track

Sometimes as a small business owner you have ask yourself, is my business on track? Every entrepreneur needs to take a reality check once in a while. It’s important to make sure you’re still the one behind the wheel of your business, driving it forward, and not a passenger. After all, if you’re not in […]

Photographers: Enter to win a Nikon D7000 Camera

Hiscox wants to see what’s in your tool kit by entering our contest on Pinterest. The most repins wins! At Hiscox, we’re happy to be one of the “tools-of-the-trade” that help professional photographers be successful in their business. You can see the other items photographers have told us they use in our recent ad. Now […]

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