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Monthly Archives: June 2012

MyStartupStory: Joe Fernandez , Founder of Klout

In this video, presented by Hiscox Small Business Insurance, Joe Fernandez, CEO and Co-Founder of Klout,  the online resource that measures how influential people are on the Internet, talks about life as an entrepreneur and what it takes to “go all in”.  

Getting others to grow your business

Who are the influencers in your industry? If there were 5 people you wish were talking about your business who would they be? How many of your existing customers love you and tell others? A recent study suggest 92% of people trust recommendations from friends/colleagues when making a purchase decision. This compares to 47% for […]

Starting a Small Business Takes Heart, Courage and Brains

Last week my children persuaded me to take them to go and see the musical, The Wizard of Oz. With theatre ticket prices as they are, it’s always an expensive outing so I was delighted to extract some extra value from the experience from a business perspective. Those of you that are familiar with the […]

Leap Year Season Two, Episode Two: One of Those Nights

Hiscox Commentary on Small Business Insurance From the looks of things, C3D has started to attract a lot of attention in Silicon Valley. Some of this is positive buzz from the press like the semi-successful appearance Jack made last week on What’s Trending. But the specific attention to the C3D office – that is smashing […]

The Future of Online Video

Mashable’s Adam Osterow talks with Wilson Cleveland, Executive Producer of Leap Year, about the future of online video. As online video becomes more popular, people are watching less television and beginning to stream web video like Leap Year into their living rooms. The line between television series and web series is being blurred. As Cleveland […]

Leap Year Season Two, Episode One: Train Wreck

Hiscox Commentary on Small Business Insurance The whole crew is back for Season 2 of Leap Year, and things haven’t slowed down a bit. The mad scramble at the end of Season 1 to get the C3D holographic messaging prototype finished has now been replaced by a push to get their product finalized, generate buzz […]

Leap Year Season Two Premieres June 18th

New episodes of Leap Year’s second season air on Mondays starting June 18th! With the premier of Leap Year’s second season on June 18th, now is the time to catch up on season one. Don’t have time to watch every episode? Don’t worry! We’ve put together this quick recap to get you back up to speed […]

A Photographer’s Worst Nightmare

All photographers should consider two types of liability insurance to protect their businesses. Picture this. The wedding is over, and you’ve worked all night. It was a big affair, and your clients (the lovely bride and dashing groom) had the time of their lives with their relatives in from all over the country. You go […]

Behind the Scenes of Leap Year – Season One Blooper Reel

Go behind the scenes of Hiscox’s small business series Leap Year We’ve had a lot of fun filming our small business series Leap Year, but not every scene goes smoothly. Go behind the scenes of Leap Year and laugh at these never-before-seen outtakes and bloopers of the cast and crew of the hit series’ first […]

How do you leverage your Facebook community in brand advocacy?

There’s a lot of conversation today surrounding “brand advocacy” and “influencer marketing” in social media. Advocacy for your brand has a vital impact in driving awareness, creating conversation and generating more business. Over the past several years, many brands have turned to Facebook to “cultivate” brand advocates, often going to great lengths to build their […]


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