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Monthly Archives: February 2012

Hiscox Presents “Leap Year” Season Two Summer 2012

Leap Year: A big series about small business Today’s Leap Day, that special extra day that comes along every couple of years whether we ask for it or not. What are you going to do to take advantage of the extra day this year? Not coincidentally, Hiscox is excited to announce today that next week […]

With small business comes passion

Starting a small business is a risky venture. It takes resource, time and energy to nurture your startup into a viable and profitable venture. It’s not a nine-to-five job. You live and breath your startup and it’s on your mind both day and night. Everywhere you turn you’re looking for ideas on how to improve […]

Dress to Impress

Part 6 of 8 – Guy Kawasaki small business advice series; the importance of equal dress as a small business owner. Guy Kawasaki has a different take on the old phrase, “dress to impress.” You never want to dress above or below your audience.  As a small business owner you want to “equal dress”.  Tell you’re audience and/or potential clients we’re peers, we’re friends, […]

Hiscox launches online insurance for real estate agents and property managers

Quicker, easier and suited to the needs of the Real Estate industry At Hiscox we strive to provide our small business clients with the protection they need for the specific risks of their industry in a way that is quick and affordable, with terms that are easy to understand. Today we are excited to expand […]

How to streamline your small business

Ideas to simplify your day-to-day as a small business owner. You’ve spent long hours building up your business, but is now the time to start cutting it back? You haven’t finished your first morning cup of coffee before you’ve dealt with staff calling in sick, decided which invoices needed to be paid today and rebooted […]

Focus! Focus! Focus!

Small business marketing, make every dollar count. At Hiscox we focus on providing small business insurance solutions to small professional service businesses such as consultants, technology businesses and marketing professionals. As Head of Marketing I need to ensure our marketing is focused on these specific segments. I recently did an interview for Direct Marketing News magazine […]

Running your small business from home?

Your homeowners’ insurance policy won’t necessarily cover losses related to your small business. In the past couple of years many Americans have chosen to set up businesses at home. There’s been a 25% jump in those who now work from home, according to research by Interbrand 2009 . It’s great to use your house as […]

Mission Statement

Part 5 of 8 – Guy Kawasaki small business advice series; Create a mantra for your small business. It is important for small businesses to create mission statements that describe their business in short, sweet and swallowable terms.  Think mantra not mission statement.  What is Guy Kawasaki’s mantra?  Empower People.  Watch and learn how to define your small […]

Don’t let the economy stop you from starting a small business

New research shows that many Generation Ys have aspirations to run their own businesses but are being put off by the state of the economy. However, there’s never been a better time to set up a new firm. A poll of 18 to 34 year olds found that over half (54%) wanted to start their […]

Engage Customers Online

Part 4 of 8 – Guy Kawasaki small business advice series; when you respond, you engage. In today’s fast-paced world it’s hard to keep up with the onslaught of emails, phone calls and other “to-do’s” in real-time. When you respond to someone, you keep your audience engaged. In this video, Guy Kawasaki shares his rules of engagement: engage fast, engage […]


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