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Monthly Archives: January 2012

Small business series Leap Year wins NATPE award!

Last week Hiscox went down to Miami to accept the NATPE Digital Luminary Award for Best Branded Entertainment Series for our show Leap Year about 5 friends who leave their corporate jobs to start their own business.  This was the latest in a series of “WOW!” moments for us as we’ve continually been excited and […]

The first three steps to small business branding

Small business tips series: Creating an effective brand for your small business. Among small business owners branding is largely perceived as entirely visual.  When branding themselves, many smaller companies focus attention on logos, letterhead, and signage.  While these elements are part of your brand, branding is about much more than your visuals.  It’s about your image. […]

13 Types of Insurance Small Businesses Should Consider

In a recent article by the Small Business Authority they outlined 13 types of insurance that a small business should consider. Clearly some – like auto and workers comp – aren’t up for consideration, they’re usually required. However, general liability insurance was listed as number 1 and professional liability insurance as number 6. In my […]

Why your small business needs a SEO strategy

If you run a small business, chances are good you’ve heard about countless small biz magazines and blogs tout the benefits of SEO. Unfortunately, and despite all the buzz, there is precious little information about what search engine optimization is and entails, and how you can go about jumping on the bandwagon. What little information […]

Perfect your Product

Part 2 of 8 – Guy Kawasaki small business advice series; Guy sheds light on being DICEE when it comes to product development. Perfecting your product is more than just creating a widget that looks cool. To build a quality product, you must learn how to create quality. Guy Kawasaki suggests being DICEE. A DICEE product (Deep, Intelligent, Complete, […]

What in the world is errors and omissions insurance?

No, it’s not a Scandinavian stereo maker. Nor is it a small mid-western college with an up-and-coming basketball team. It stands for Errors & Omissions insurance (also known as professional liability insurance) and it might just save your business one day. What does it do? It does exactly what it says it does. It covers […]

Guy Kawasaki small business advice series: Plant Seeds

Part 1 of 8 in this series, Guy Kawasaki shares some advice on the importance of engaging more customers through social media. The world of communication has changed. No longer do you have to work from the top down with the ‘A-listers’. Social media has completely changed this concept, now it’s the user on Twitter with 50 followers that will make your product successful. 

Small business tips series: Is it worth writing a business plan?

If you want to raise money it’s essential to have one. But if you don’t what’s the point? Isn’t a business plan just like a New Year resolution – likely to be ignored or broken? Even if you’re not wooing investors, writing a business plan can be good to help refresh your memory about why […]

Small business around the world

Hiscox eDNA survey finds top reason for starting a small business worldwide – “I wanted to be my own boss”. The Hiscox eDNA survey conducted among small business owners in late 2011 offers some great insights into the mindset of small business owners entering the new year.  We surveyed small businesses across the US, Europe and the […]

MyStartupStory: Best Advice for Small Business Owners

Learning from those who have seen it all before is one of the smartest things you can do as an entrepreneur.    That’s why we asked our MyStartUpStory contestants to tell us the best advice they would give to other entrepreneurs.   In a recent Hiscox small business survey of 501 established small business executives in the US, 72% said a […]


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